Twin businesses making mark in marketing for sale
The Rotorua brand solutions company Speedy Signs and EmbroidMe Rotorua i s for sale. ABC business broker Ellen Place says annual earnings of around $ 214,000 net over the last four years indicate the company’s success.
“This to me shows the value of the services they provide — being innovative signage and personalised corporate clothing.”
Place lists a range of factors behind the company’s success.
“Not least, the strategic location at 1198 Arawa Street. They’re in the heart of the business district, with St H 30 and St H 5 are right on the doorstep. This means there’s great access to customers in wider Waikato, Bay of Plenty and Taupo regions.”
The Speedy Signs premises provide a flexible space for all types of signage production, with a separate zone for the embroidery business.
The store has a highly visual onstreet presence to entice walk- in trade. It benefits from generous parking and vehicle access at the rear of the premises.
Established by the present vendors back in 2007, Speedy Signs Rotorua is part of the world’s largest signage group. It continued experience growth of signage sales year on year, then in 2011 management decided to incorporate franchise EmbroidMe into the business.
The world’s most successful corporate clothing company, EmbroidMe, i s renowned for total branding solutions that get restaurants, schools, corporate businesses and organisations noticed, says Place.
“This business personalises and sells quality work wear, uniforms, sportswear, corporate and promotional items. EmbroidMe is an ideal companion for Speedy Signs, as together they deliver complete branding solutions under- one- roof, each providing an opportunity for the other to achieve complimentary sales.
“They offer a unique proposition, which certainly benefits from crossselling revenue with both Speedy Signs and EmbroidMe complementing one other. Invariably customers who buy signage want branded clothing and vice versa.”
About 80 per cent of repeat business from the loyal client base.
“A loyal client base provides a fantastic opportunity for the purchaser to continue to grow the business over the next few years,
especially when combined with anticipated new business and the experienced team in Rotorua.”