Passport to driving a Porsche

If you’ve always wanted a Porsche but haven’t been keen to plead with the bank manager in such an outrageous fashion, the Stuttgart head quartered sports car manufacturer has come up with a novel idea.

Only available to US customers at this stage, Porsche has announced an “on-demand” subscription service called Porsche Passport.

Starting at US$2000 a month, Porsche Passport members gain access to over 20 different Porsches; the more expensive and sporty the Porsche in question, the more the monthly fee is.

Porsche Passport users can drive a Porsche of their choosing, which is even delivered to their door.

There are two membership plans available: Launch, which includes on-demand access to eight model variants such as the Boxster, Cayman and Macan for a monthly fee of US$2000.

The Accelerate membership plan costs US$3000 a month and gives users access to extra goodness such as the 911 Carrera S, Panamera 4S, Macan GTS and Cayenne S E-Hybrid. Or you can still slum it and opt for a month or so spent with one of the other models open to Launch members.

The trial programme is being run only in one location (Atlanta) at present, but if it is received well — and why wouldn’t it be, we ask? — then it could be rolled out to customers further afield. The membership plans include all taxes, registration and servicing.

How cool is that? A new Porsche on your driveway secured with a one-size-fits-all lease payment and the ability to switch and swap between models, depending on whether you’re doing the daily commute or planning a couple of weeks off road-tripping.

We could see this take on that “car share” movement everyone talks about as being a good move; one aimed at the enthusiast drivers among us anyway. Good work, Porsche. Now bring it to the Southern Hemisphere, please.