Confronting Netflix show moving teens to reach out and say sorry
Controversial series based on girl’s suicide now points viewers to online support options after revelatory global study on its impact
Netflix’s controversial drama about teen suicide 13 Reasons Why is taking steps to avoid endangering young lives.
Anyone watching the show is now greeted by an opening intro in which the cast of young actors warn of the graphic content and issues ahead.
They flag that some of the content in the programme is distressing and point to online resources where viewers can find more information and support.
“The minute you start talking about it, it gets easier,” says actress Alisha Boe, who plays Jessica.
The explosive series came out of nowhere last year, with teens bingeing faster than word could spread about its confronting content.
The actors’ video is a result of new research by America’s Northwestern University, which explores the impact of viewing the series on teens and parents.
More than 5000 participants took part in the project, including teens and parents in New Zealand.
It found more than 40 per cent of Kiwi and Australian teens watched the series, in line with the global average. Of those, 43 per cent reported discussing the show and its issues with their parents, while 61 per cent reported talking about it with friends.
Most surprisingly, said lead researcher Dr Ellen Wartella, the series sparked a strong empathetic reaction in young viewers, with 67 per cent reporting that watching the series had motivated them to help those who have been bullied.
Forty-seven per cent of viewers had gone on to reach out to someone who had been bullied, while 45 per cent had apologised to someone for the way they had treated them.
“We really didn’t expect that,” said Wartella. “That they would reach out and apologise to someone that they hurt or reach out to someone who is having a difficult time.”
One of the key findings of the report, funded by Netflix but conducted independently, is that both parents and teens want “more resources to help viewers process and talk about the tough topics depicted in the show”.
It suggested viewers would benefit from hearing directly from the actors, outside of their roles on the show.
The series hit headlines for good and bad reasons last year as teens raced to consume the young adult series, based on the best-selling novel by Jay Asher.
The story is effectively a suicide note from 17-year-old Hannah, detailing all the reasons she decided to end her life. The series sparked global controversy and debate around its graphic depiction of suicide, as well as other issues, such as rape and domestic violence.
It was a runaway success — but parents, teachers and mental health advocates condemned Netflix for not including proper warnings or information on support services.
The results of the research were presented at a panel in New York that featured experts in suicide prevention and teen activism.
Executive producer and head writer Brian Yorkey says he never expected the series to become as popular as it did.
“It was a surprise but we always knew there would be strong feelings around it,” he says.
“We knew we’d made a show that was unflinching in its honesty and there would be divergent opinions about that. To us, the vibrancy and intensity of the conversation was a little bit eye opening but we always knew there was going to be conversation about it and it’s part of what we’d hoped would happen.”
Netflix vice-president Brian Wright won’t go as far as to admit the company made a mistake but says they are using the findings from Northwestern’s research to ensure they provide better support.
“I don’t think that there were mistakes. Obviously there was controversy around the show and with something like this that tackles such difficult . . . topics, you’re not going to make everybody happy.
“This cannot feel like medicine, it has to feel authentic. It has to reflect back to young adults the world in which they are living right now. This is a world where depression is pervasive and bullying is real.”
That conversation has been largely positive, according to Wartella, director for the centre on media and human development. “It gave viewers an opportunity to seek out more information . . . and provided them with information,” she says.
“We found that parent-child communication about these tough topics increased. This became an object that they could focus on and they could talk about things they hadn’t been talking about before.”
One criticism the report didn’t investigate was the theory that watching content about suicide could trigger suicidal thoughts in vulnerable people.
Last year, Sophia Graham of New Zealand’s Mental Health Foundation told the Herald she had heard from several people who found the series distressing and triggering.
Researchers say they did not include questions about suicidal ideation as they could not ensure adequate support services to global respondents.
“If you find somebody who says ‘yes, I’m thinking about committing suicide after watching the show’ we would be obligated to provide resources [for] that person,” says Wartella.
“We could not ensure we could get resources to the people who we might identify like that.”
Netflix has confirmed a second series will screen later this year, focusing on the continued fallout from Hannah’s death and the sexual assault of both Hannah and Jessica.
Yorkey says Jessica’s story will be central to the series as she moves from being a victim of sexual assault to become a survivor.
“We want the show to be about the way we treat girls and women in this culture and the way we raise young men,” he said.
And though he doesn’t know how viewers will react to the upcoming season, he says they will be more prepared to deal with it than last season.
“We were a little bit reactive in season one and certainly season two, we’re very much trying to reach out and be proactive so everyone knows what’s coming.”
In New Zealand, Netflix is working with government-funded service thelowdown.co.nz, as well as Youthline and the National Telehealth Service.
A release date for the second series has not yet been announced.