COVER STORY
MERCEDES-BENZ A-CLASS HATCHBACK COMES OF AGE
A-200 smart hatch
Mercedes-Benz A-Class hatchbacks have come of age, transforming into a more sophisticated — even intelligent — premium compact range of models.
The new A-200 hatch now on sale is fitted with some of the most sophisticated technical equipment available in any new vehicle.
It is a huge improvement on what was already New Zealand’s top-selling premium hatchback, even though it has been on the market for six years.
The new range is being introduced with the A-200 hatchback, powered by a new and more efficient 1.3-litre petrol engine, operating in conjunction with a 7-speed dual clutch transmission.
Fitted with a widescreen dashboard and functions that had, until now, been found only on topend luxury models, the A-200 is selling for $60,900.
After driving two of the new models in Melbourne this week, we can confirm they are a major step up from the previous models.
They are more comfortable, and the interiors have a more upmarket luxury feel.
The new cars are slightly longer, wider and sleeker than their predecessors, with the changes improving visibility while also providing more space inside.
It is easier to get in and out of the rear doors, and there is more leg room for rear-seat passengers.
Technology introduced in the latest top-of-the-range S Class models earlier this year, has already cascaded down to the entry-level A-Class hatches.
There are comfort and sport driving modes fitted as standard, and the ability to set the car up to suit the individual driver.
The new cars are important for Mercedes-Benz New Zealand, because 70 per cent of those buying the previous model were new to the brand.
General manager Ben Giffin said the A-Class had broadened the marque’s reach, attracting
more women and younger buyers in particular to the brand.
It was the first time Mercedes had been able to offer its entrylevel model for just under $50,000.
“The ability for us to showcase the technology and safety equipment in a small compact car sort of revolutionises the compact segment of the market,” he told Driven.
The high-tech and high level of connectivity of the A-Class would appeal to tech-savvy younger buyers, quick to adopt and use these features.
The A-200 model is leading the new A-Class charge in the New Zealand market. Later this year it will be joined by a sportier A-45 AMG model with 4-Matic all-wheel drive.
There will also be an entry-level A-180 hatch available, and early next year there’ll be a sedan version of the A-Class.
Giffin said it spoke volumes for the strength of the model being replaced that it remained the bestselling premium hatch, despite it having been in the market for six years.
However, the new model could