Mall’s sole jeweller with loyal base of customers
ABC Business broker Lester de Vere is selling Platina Jewellery, which operates from leased premises within Milford Mall. And he points out that having traded as the mall’s sole jeweller for more than nine years, Platina comes with a customer base that has proved both loyal and local.
“This store specialises in popular fast-selling international jewellery brands, along with unique one-off handmade pieces created by their master jeweller.
“Before setting up at Milford the owners spent a lot of time travelling throughout New Zealand and Australia, to visit high-end stores selling wholesale watches and jewellery.
“From this research they saw the opportunity to open a unique jewellery store with plenty of a modern flair.
“The timeless fit-out of this 64sq m retail space (53a Milford Shopping Centre), reflects the owners’ formidable interior design and building skills.”
And what a store it is — as well as making unique fine jewellery, the operation continually stocks the best of what Europe has to offer, says de Vere.
Jewellery includes rings, pendents, necklaces and earrings, while watches are repaired, batteries changed and rings cleaned.
The store also re-threads pearl necklaces, provides valuation certificates and does a multitude small repairs on-site . . .
De Vere says Platina’s success at repairing a wide variety of jewellery — including platinum, gold and silver products — has been a key reason why it generates so much in the way of repeat and referral business.
There is also a remodelling service for existing jewellery, where existing gold and stones can be crafted into a modern piece.
“Meanwhile, the glamorous and yet friendly “vibe” created here is second to none, in my view..
“I believe that the secret to Platina’s success has been the pride the present owners have always taken in presentation.
“The in-store experience they have created sets them apart from all their competitors.
“And when it comes to custommade pieces, the reputation is to deliver exactly the outcome desired — within the budget provided.
“So clearly a remarkable foundation has been created for a new owner to come in and build upon.”