‘Pressure’ on: NZR review to future-proof game

New Zealand Rugby has announced an extensive review to future-proof the sport.

NZR says they — as well as the 26 provincial unions and five Super Rugby franchises — will review how they deliver the sport and ensure it’s sustainable.

NZR boss Mark Robinson said although rugby had a structure that had served it well for more than 125 years, the time was right to look at how it can thrive as society changes.

“Now is the time to take a look at whether we can be better prepared for what the future holds,” Robinson said in a statement.

“Rugby is under pressure in many parts of the game, from participation, fan engagement, talent retention and increasingly tough financial environments.

“We have seen significant growth in rugby since professionalism in 1996 but not all areas of the game have thrived in that environment and there is a never-ending drive to grow revenue and manage the cost base of the game.

“This is an important opportunity to stand back, look at the needs across all levels of rugby, from community to elite, and consider how we ensure that the legacy of this game continues well into the future. We want to ensure rugby stays relevant and connected with fans and community, while still creating pathways and opportunities for emerging talent.”

The review will be led by NZR’s chief operating officer Nicki Nicol. Other members include provincial union members; Michael Meehan (West Coast), Colin Groves (Waikato), Matt Evans (Wellington), Tony Smail (Canterbury) and Cushla TangaereManuel (Ngati Porou East Coast).

Crusaders chairman Grant Jarrold and Highlanders chief executive Roger Clark will represent the Super Rugby clubs.

NZR board member Stewart Mitchell said: “The objective of the review is to assess current activities are fit for purpose, meaningful and cost effective, whilst at the same time, we are also looking for opportunities that keep people involved in rugby, ensure our game is sustainable and keep it part of New Zealand’s treasured culture and identity.”

NZR has appointed a consulting partner to bring independence and expertise to support this process.

Any initial outcomes and recommendations will be shared with the rugby community by end of May, the statement added.