Majestic cafe could be your cup of tea
Majestic Tea has made impressive progress since its inception in 2015. At its core Majestic Tea Bars are cafes offering everything you would find at a local eatery; however the unique point of difference is the focus on tea.
It already boasts 10 cafes throughout the country with some exciting opportunities in the pipeline for both North and South Islands.
Sami Chesterton and Nick Giles of Link Business Broking have been engaged to find potential franchise partners for new stores.
Chesterton is responsible for the South Island and Giles for locations in the North Island.
Majestic franchise director Chris Cox says: “Majestic has dedicated itself to reintroducing people to the tea culture of the past and the company has developed a business that is themed to the period when tea was at its peak.”
The Victorian-themed fitouts are modern yet contemporary and offer everyday cafe visitors something that is a little different.
Chesterton adds: “Coffee is still the dominant customer choice and Majestic has set out to offer not only 35 different teas but superior coffee and hot chocolates made with real Belgian chocolate through each store.
“Some Majestic cafes have a cabinet food offer while others offer both cabinet and kitchen menu.”
Carefully crafted and developed by its founder, Majestic strives to bring that little bit of something special to neighbourhoods across New Zealand. It’s about the “whole experience” of visiting a cafe.
Giles says: “The same passion for the product is evident in how the company interacts with its franchise partners.
“The founder was a franchisee for a different company and decided that he could do better, so he set up his own company.”
This intimate knowledge of what a franchisee goes through and the challenges they face inspires Majestic to offer the best support.
Cox explains: “Ours is a company that cares. It’s a company that wants you to succeed and we have designed a system where the franchisee is at the core. Majestic is very much a family operation and seeks like-minded individuals who don't want to be part of a corporate machine.”
Many of Majestic's cafes occupy prime sites in shopping malls and this has served the company well. It will continue to feature in strategic new mall developments but will expand its presence outside malls, always choosing exceptionally well-positioned sites.
Chesterton says, “The new stores are bespoke and based around the location and even the franchise partner.
“There is a choice of Pavilion store (cabinet food) and Premier store (with kitchen) and plenty of opportunities exist from $390,000 plus GST.
“Majestic is keen not over-saturate the market and care is being given to ensure that no one cafe cannibalises the business of any other.”
In addition to new sites, Giles is marketing Majestic Tea in Tauranga Crossing for $775,000 plus stock.
This is a stellar caf and one of the company’s top performers. It averages $24,000 a week in sales and healthy profits to match.