Looking GOOD!

Columbine has been providing style and comfort for New Zealand legs for the past 65 years – and counting!

A Kiwi success story that spans generations, Columbine has made a family business of producing its quality range of pantyhose, socks and tights here in New Zealand.

The Thorpe bothers, Alan, George and Jack, opened the factory in Gisborne, and hired their first employee in the early 1950s. Today, Columbine has 75 loyal and talented staff creating products for customers in New Zealand and Australia.

As the company celebrates its 65th birthday, it seems fitting to ask what lies behind the success of a small-town business that grew into one of New Zealand’s best-known brands. The company says it’s down to two important factors, quality and comfort. Not only do Columbine products look good, but they feel good as well. That’s because Columbine knows its customers value comfort – New Zealanders of all ages tell them they love Columbine because it is easy to wear, stylish and it lasts.

There’s nothing generic about the company’s approach to quality and comfort either, with the Columbine women’s range including socks, hosiery and tights in fashionable seasonal colours, patterns and styles. The Harlequin brand also remains a favourite among the men in our lives, with its dress, sport and leisure socks for men in outstanding designs that include hard-wearing school socks.

In a market dominated by low-cost, mass-produced hosiery, Columbine continues to focus on sustainable, ethical manufacturing. They hire good people, invest in the latest high-tech equipment and source the very best materials from the world’s leading suppliers. And when it comes to understanding the ever-changing New Zealand and Australasian markets, the loyal team has decades of knowledge.

Columbine has become a family favourite over the past 65 years and it’s the focus on providing a quality fashion product that has seen the brand’s success. They’re looking forward to dressing many future generations in Columbine socks, hosiery and tights!

It’s down to two important factors, quality and comfort