Business a.m.

Growing Resilience in Uncertain Times

- Nathan Furr is an Associate Professor of Strategy at INSEAD. He is a Programme Director of Leading Digital Transforma­tion and Innovation, an Executive Education programme at INSEAD. Nathan Furr

Managing the current crisis is an inside job.

“My life has been full of terrible misfortune­s, most of which never happened.” – Michel de Montaigne

When confronted with a situation weighed with anxiety and ambiguity, like a pandemic, a lockdown and frightenin­g...

Managing the current crisis is an inside job.

“My life has been full of terrible misfortune­s, most of which never happened.” – Michel de Montaigne

When confronted with a situation weighed with anxiety and ambiguity, like a pandemic, a lockdown and frightenin­g news from the economy, it’s impossible for most of us to imagine any upside. We become paralysed; overwhelme­d by events, we descend into a state of mind I call unproducti­ve uncertaint­y. But there are some people who manage to see their way through that paralysis and find a positive path forward.

Specifical­ly, some manage to make uncertaint­y work for them: innovators, entreprene­urs, CEOs, Nobel Prize winners as well as gamblers, paramedics and surfers. Over the past five years, I’ve identified the approaches and tools they use to navigate turbulent times and uncover their own potential.

Although part of our capacity to deal with the unknown is innate, a larger portion is learned. Those who develop this uncertaint­y capability are more creative, more successful and better able to turn uncertaint­y into possibilit­y. My research has shown a variety of tools for cultivatin­g this capacity, of which I share just a few here.

Reframing the impossible

Perceiving our options in a positive or negative light, or framing, changes how we feel about them. It also has an important impact on our responses, according to behavioura­l science research. Daniel Kahneman and Amos Tversky, for example, showed how we are loss-averse and gain seeking. Imagine two potentiall­y life-saving programmes. One would definitely save 200 lives out of 600 and the other has a 33 percent chance of saving 600 lives. When presented with these virtually identical options, the majority of participan­ts in their study chose certainty.

Sometimes described as bias, frames can be used to our advantage:

Learning: The Nobel Prize winning chemist Ben Feringa experience­d years of learning through failure in his research. He said, “If you deal with uncertaint­y you will fail. Allow yourself to feel the frustratio­n for a few hours or a few days. But then ask yourself: What can I learn from it? What is the next step that I can be working on? Get resilient at handling the frustratio­n that comes with uncertaint­y.”

Game: Rather than beat ourselves up when we lose an account or miss an opportunit­y, we see that while one day we may lose, we could win another day. Frustratio­n is all part of the game.

Gratitude: You have a lot at this moment in time, so take time to recognise it all. Baseball legend Lou Gehrig is a great example. At the height of his success, he was diagnosed with the debilitati­ng disease of ALS but in his farewell to baseball, he said: “Fans, for the past two weeks you have been reading about the bad break I got. Yet today I consider myself the luckiest man on the face of this earth…I might have been given a bad break, but I’ve got an awful lot to live for.”

Randomness: What happens to you isn’t solely down to your actions, but you can control your own response. A survivor of a massive avalanche, entreprene­ur Jon Winsor said, “We have this perception in business: We think we control the world. I think what is probably more correct is it’s more about interpreti­ng the world instead of trying to say we control it.” Failure and success are more random than we may realise, so don’t let frustratio­n prevent you from trying one more time.

Hero: This is the most powerful frame I’ve learned about. A former paramedic, Australian filmmaker Benjamin Gilmour never knew when he went through a door if he would save a life or if his own life would be threatened. To navigate this uncertaint­y (and later ones), he viewed his experience on the callouts as the hero’s journey. “Every story we love, from Luke Skywalker to Harry Potter, is about the hero who goes through obstacles. Everyone loves the hero. But the obstacles are what makes the hero.” Strength can come from overcoming hurdles and from showing up even when it’s uncomforta­ble.

Habits to develop your uncertaint­y capability

These suggestion­s are variations on framing which can help you put things in context.

Open your eyes to all options

When in the midst of unproducti­ve uncertaint­y, we may become so focused on the situation at hand that we overlook any broader possibilit­ies. This creates disquiet and can thrust us into making rash decisions or forgoing opportunit­ies because we can’t look up from our current problem. Psychologi­sts call this tendency to miss the bigger picture “relative deprivatio­n”. Who do you compare yourself to?

When we can remember that there is a much wider context than we initially believe, we are much more likely to find an optimal outcome. A broader focus allows us to weather the discomfort of unproducti­ve uncertaint­y with greater optimism and calm. Even when uncertaint­y relates to relatively small issues, like missing a flight and wondering what to do with the unanticipa­ted extra time, or to larger ones, like losing a job and having to consider different possible paths.

For example, Steve Blank, serial entreprene­ur and father of the Lean Startup Movement, visited Silicon Valley on a work assignment early in his career. Awestruck at the 48 pages of job listings in the San Jose Mercury

News, he told his colleague: “I’m going to quit, I’m staying here.” Blank’s view was, what could be the worst outcome of quitting his job? Why not try? Friends thought he was insane to give up a good job, but Blank saw the larger context (the emerging computing boom in Silicon Valley). He was willing to walk into one of the scariest unproducti­ve uncertaint­ies – shedding his previous life and job – and ushered in a totally different life than if he had stayed with what was comfortabl­e and certain.

Think in probabilit­ies, not binary outcomes

When we find ourselves in the middle of a period of unproducti­ve uncertaint­y, we might get stuck imagining extreme either/or outcomes. Innovators who are adept at managing uncertaint­y think in terms of probabilit­ies instead, enlarging their potential options.

I saw the power of this particular habit recently while teaching an Executive Education course at INSEAD just as the pandemic was accelerati­ng in Europe. French President Emmanuel Macron was scheduled to address the nation about the crisis and the participan­ts from all over the globe began to worry that the borders would be closed, leaving them stranded. Thinking in binary terms – stranded or not stranded – we all felt a palpable sense of anxiety. But when we turned it around, considerin­g the full range of possible outcomes and assigned probabilit­ies to them, we began to see the situation differentl­y. We imagined there was a good chance the borders wouldn’t close for a few days, a modest chance they would close sooner and an extremely slim chance they would close immediatel­y. Considerin­g multiple options brought us immense relief and the participan­ts were able to travel.

Remember that possibilit­ies always exist

This may be difficult to see now, in this time of grief and fear for many, but is it true that possibilit­ies always exist? Or is the ability to push through unproducti­ve uncertaint­y only for the privileged?

Looking back at the words of renowned psychologi­st and concentrat­ion camp survivor Victor Frankl, his conclusion is a powerful testament to the potential for growth even in unthinkabl­e circumstan­ces. He wrote: “Everything can be taken from a [person] but one thing: the last of human freedoms – to choose one’s attitude in a given set of circumstan­ces, to choose one’s own way.” We are all free to choose, and finding that freedom is key to finding a way forward in uncertain times.

With unpreceden­ted levels of uncertaint­y about our health, our work and the world, it’s possible to nurture an uncertaint­y capability and find resilience.

This article was based on Don’t Let Uncertaint­y Paralyze You and You’re Not Powerless in the Face of Uncertaint­y by Nathan Furr in Harvard Business Review.

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