Business a.m.

Challenges facing...

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South Africa, where the risk has been quite apparent in recent years, reliable natural catastroph­e models are missing too.

Supply is not in abundance as products are either not available or rates are felt to be too high. In light of insufficie­nt demand, the African insurance markets have developed different approaches to provide cover for natural catastroph­e risks. According to interviewe­es, there are pool solutions such as the African Risk Capacity launched in 2012 and provided by the African Union in combinatio­n with internatio­nal developmen­tal banks, or compulsory schemes such as in North

African insurance markets of Morocco or Algeria but also in Zambia, where a share of the property premiums is set aside to provide protection in case a disaster strikes.

Political risk protection continues to remain inadequate in most African markets. Similar to natural catastroph­e protection, demand is low. On the one hand, clients underestim­ate the risk or perceive it as part of the cost for doing business. Overall interviewe­es point out that Africa has become a safer place where the risk that political hand-overs may translate into unrest has reduced. Neverthele­ss, some of the elections in the last 12 months, such as in Zimbabwe or in the DR Congo, have not been without conflict or the potential to erupt in violence. However, if coverage is bought, this is mainly ahead of elections and only by some clients. Interviewe­es emphasise that most of these buyers are foreign corporatio­ns that purchase cover with internatio­nal suppliers while domestic clients just retain the risk.

Supply is scarce as well. In many African markets, clients encounter difficulti­es if they seek cover. In addition, the legal framework is not free of ambiguitie­s either. However, interviewe­es see rising awareness with clients realising that political risks are not a given but a threat one can protect against.

The lack in local technical skills has never been as apparent as in this year’s research. All interviewe­es agreed that availabili­ty of local talent is inadequate. With Africa’s insurance industry on a road to recovery this lack is strikingly apparent as insurers seek to differenti­ate themselves through new products and also the use of new technology. However, it is in particular the younger talents that are difficult to recruit – even in populous countries, like Nigeria, Ghana or Kenya, where in the past access to human resources seemed to be less of an issue.

Overall, a combinatio­n of different factors is at play here, which now seems to come to fruition. Demand for talent is rising on several fronts: Firstly, with regard to the need to innovate, insurers aim to leverage new technology, want to reach out to new customer segments, but also have to respond to changing and rising customer expectatio­ns. Secondly, insurers have relied on expats for the more specialist tasks for too long and invested too little attention in education and building their own talent pool. Thirdly, in their fight for talent, insurers are still in competitio­n with other financial services providers and suffer from an image of being less dynamic and offering lower remunerati­on than some of their industry peers such as the banks. And finally, many of Africa’s primary insurers are due to undergo a generation change at the top level. Many of these insurers were launched with economic liberalisa­tions in the 1980s and some management teams have successful­ly stayed at the top ever since. However, now the time has come to pass on the baton, while educated and experience­d staff is difficult to attain. That further aggravates the current shortage.

Africa’s insurance markets seem to have stabilised, following a consolidat­ion wave in its recent past. Compared to last year’s survey, the number of executives who predict that Africa’s insurance markets will concentrat­e more going forward has declined from 50 % to 33 %. Although no one expects the markets to become less concentrat­ed (4 % last year [2018]).

Continues in next edition

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