LaCasera “Everyday Heroes” honours COVID-19 frontline workers
THE LACASERA COMPANY (TLCC), the beverage producer and pioneer of PET bottled carbonated soft drinks (CSD) in Nigeria, has established what it calls the “LaCasera Heroes” initiative to celebrate and reward frontline workers who have been committed to the overall wellbeing of Nigerians during the COVID-19 pandemic.
The initiative is in appreciation and recognition of the frontline heroes that have been providing essential services from the inception of Covid 19 in the country.
Speaking at the gift presentation and the unveiling of the LaCasera Heroes, Chinedum Okereke, managing director, The LaCasera Company, explained that recognizing the contributions of these unusual yet special heroes is extremely important. He also revealed that The LaCasera Heroes initiative is to contribute to the emotional wellbeing of individuals working at high risk and under intense pressure by recognizing, appreciating and celebrating them in an unforgettable way.
“These are unusual times and many people are doing incredible work to keep our people and cities and the country running as best as is safely possible,” Okereke explained, adding that, “It is our way of shining the spotlight on them for their selfsacrificing work as we show our appreciation. It’s times like this that a thank you goes a long way.”
Agu Emmanuel, group marketing director, LaCasera, who announced the winners, said, “We have many individuals who have done well to assist the country during this period and it is important for us to support the communities where we operate. It is wonderful to hear these stories which are great examples of how people are making a real difference to people’s lives during this uncertain period.
“In light of the current epidemic, LaCasera is excited to bring well-deserved recognition to these hardworking individuals. Ten super heroes emerged from the pool of outstanding entries received from individuals online who nominated their ‘everyday super hero’. These super heroes are celebrated in a spectacular way, with their own super hero names and avatars with products and shopping voucher gift packs.
“The first batch of the Lacasera Heroes are, Tolani Odukoya, a medical student and a member of the COVID-19 response call centre; Segun Adediji, a pharmacist at the University of Lagos Teaching Hospital; Ikemenego Chika, a store owner in Port Harcourt; Khafilat Ojomu-Ilelaboye, the head nurse at the Onikan Isolation Centre.
“Others are Amarachukwu Karen Allison, a medical doctor in Ogun State; Dr. Bella Nifemi in Lagos; Uche Akano, a police officer in Lagos; Uka Mary-Ann Oluchi, a nurse in Abia State: Oduala Olorunrinu, a biochemist in Lagos; and Ola Brown, a doctor with Naija Flying Doctors, who have been working on the front line and staying away from home to protect everyone while we are cocooning at home. Many congratulations to the competition winners,” Emmanuel added.
The company announced that given the large number of entries received, the celebration of the heroes will continue until the end of the year, adding that more heroes will be unveiled and celebrated as they are nominated via its social media pages.
The La Casera Company (TLCC) is a member of JOTNA Group of Companies. It was incorporated in Nigeria 2000, and is regarded as a leading beverage company and pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria. The company manufactures, markets, and presently distributes six products, including La Casera Apple drink across the nation and other parts of West Africa.