MIPAN pledges to achieve more success leveraging tech, as group holds AGM

The new executive of the Media Independent Practitioners Association of Nigeria (MIPAN) has promised to take the group to an enviable height leveraging technology.

Making the promise in his acceptance speech shortly after he was elected as the new executive president of the association, Olufemi Adelusi, expressed appreciation to his immediate predecessor and his team, saying he would build on the successes they had recorded.

Listing his vision couched under the acronym ‘THINC’, Adelusi said his tenure would focus on “technology, data and innovation; human capital development; industry-thought leadership; inclusiveness and collaboration, and commercial stability of the media ecosystem.”

According to the new president, who also is the CEO Brandeye Media Limited, “We would develop our associates in media, digital and the marketing communications industry through our academy.

“We would like to be judged on the progress we make in these areas.”

Earlier in his address, Ken Onyeali Ikpe, immediate past executive president of MIPAN, noted that the Nigerian business and economic environment had been characterised by several challenges including high level of insecurity, serious reduction in government revenue, high level unemployment, low purchasing power by consumers, and the coronavirus pandemic that has already claimed so many lives.

Highlighting the implication for members of the association, he said: “All our businesses are under serious threat with attendant loss of clients and consequently loss of income.”