Hayat Kimya’s integrated commercial planning confab aims to boost productivity

Determined to improve business output, productivity among workforce despite the challenges in the economy, Hayat Kimya Nigeria, a global player in the Fast Moving Consumer Goods (FMCG) industry, has organised its annual three-day Integrated Commercial Planning Conference.

The annual conference heralds the company into its strategic planning for the New Year. The event seeks to evaluate business practices in the past year and seeks to arrive at key learning input into the next year in a way that. The event further seeks to consolidate brand, channel, customer, and field sales plans.

Doruk Emiroglu, managing director, Hayat Kimya Nigeria while speaking at the Integrated Commercial Planning Conference themed ‘House of Champions - New Heights’ announced that regardless of the challenges 2020 brought, the company currently controls over 65 percent of the diaper market.

Emiroglu, commenting on the company’s performance in 2020, stated that the organisation would not rest on its achievement, adding that the management of the company will dig deeper and be more strategic on how it can develop its brands further for the benefit of our consumers.

“We believe there is an opportunity in each and every challenge and we are trying to be better than yesterday. We call our company house of champions and we believe we can overcome each and every challenge together,” Emiroglu said.

Motayo Latunji, sales director, Hayat Kimya Nigeria speaking to staff in attendance opines that every year, the Commercial Team come together to review the outgoing year and plan for the incoming year. Nothing happens by chance so we must always plan ahead.

According to Latunji, “In 2021, we look forward to ‘New Heights’ since we already attained ‘Great Heights’ in only 5yrs of entering the Nigerian market. Our goals and strategies for 2021 are very clear to us and we have communicated passionately to our teams during this conference.”

“It has been a wonderful atmosphere here; our teams are motivated and ready for the next chapter. Already, we have achieved another set of credible results in 2020 despite a turbulent year, and now, we are well prepared for the future. We shall continue to add value to the lives of our consumers and businesses of our customers, as we grow year on year.”

On her part, Roseline Abaraonye, marketing manager of the company, speaking during her Marketing session said: “Innovation keeps a business alive and strategic planning is a key ingredient to success. I am proud of our team in our efforts in ensuring that despite the unique challenges of the year, Hayat Kimya Nigeria remains a House of Champions. We utilise this time each year, to review and strategize for the next year. We will take our learning from 2020, as we prepare to strengthen our brands, further expand our reach with new & more exciting offerings and generate value for Nigerian families”

The remaining sessions on days two and three consisted of Sales, HR, Finance, Supply Chain, and Marketing sessions that covered all Hayat Kimya brands currently in the Nigerian market, namely; MOLFIX, MOLPED, FAMILIA, BEBEM, and PAPIA.

The three-day conference came to a close with a team bonding session on Saturday, October 10th, 2020. It was a time for the staff to unwind and bond through fun and games. It was a powerpacked conference that left the attendees with so much passion to succeed as an aftermath of the training, motivational speeches, and an award ceremony for the field sales team.

Recall that Hayat Kimya Nigeria successfully launched its flagship diaper brand in May 2015, into the Nigerian market. Five years later it still poses a verifiable success. Despite the tightlycontested market space, it rapidly attained the position of the number one brand within the diaper category such as “Best Baby Diaper of the Year’’ at the African Product Awards 2016, awarded by the Institute for Government Research Leadership Technology.

In 2018, the brand emerged as the Global most leading premium quality baby diaper brand of the year, awarded by Global Quality Awards. It was also awarded the “Brand of the year’’ by ADVAN in 2018. The brand further garnered mind-blowing awards to its name as follows; “Brand of the year” awarded by Brandcom 2019, 1st positions in experiential marketing, and in corporate social responsibilities (CSR) awards, to mention but a few.