MTN revamps Pulse proposition with #Doyou campaign

MTN Nigeria has unveiled a new campaign for its youth proposition, MTN Pulse (mpulse). The campaign tagged #DOYou features a television commercial ( TVC) and radio jingle which encourages Nigerian youth to embrace authenticity and push for their dreams.

Leveraging the diversity of the Nigerian youth, their varying interests and strong desire for significance, the revamped mpulse proposition empowers young people with lower call and data rates with social media bundles starting from N200.

“We understand that if the right platforms are in place, the Nigerian youth can change the world, for good. This is what we intend to inspire through the provision of affordable data and tariff plans on MTN Pulse,” said Oluwole Rawa, General Manager, Consumer Marketing, MTN Nigeria.

According to Rawa, the new proposition reaffirmed the company’s commitment to provide Nigerian youth with the required support to showcase their creativity. “At MTN Nigeria, we fully comprehend the need for youths to express their creativity and use their voices”.

MTN Pulse is a prepaid tariff plan that allows customers to enjoy a flat rate of 11.26k/sec for calls across all local networks in Nigeria and nightlife bundles of up to 2GB for N200.

Rawa states that MTN customers can text 406 to 131 or dial *406*1# or *123*2*2# to join MTN Pulse. He further noted that the company is passionate to see youth across the country display their vibrancy in all facets of their lives.