NIFST’S position on unfair trade campaign against some wheat products

Over the recent years, there were somesustained campaigns of calumny against some wheat pro du c t s in t he Nigerianmarket, with frivolous claims that they were unsafe for human consumption. For instance, sometime in April this year there was such a viral circulation of a video clip on a brand of Semolina (Golden Penny Semovita), a wheat-based product.

That informed the Nigerian Institute of Food Science and Technology (NIFST)TO set up an Ad-hoc Committee to critically look at the issue and respond to it. Amongst theerudite mindsthat were part of the Committee are Dr. Augustine Okoruwa (Fellow of the Institute),, Engr.durokuteyi (an industrialist and Member), Prof Taofeek Shittu (Editor-in-chief and Secretary) and Prof. Olugbengaogunmoyela, (Fellow and Chairman).

Backed with the chartered authority of the establishment of the Nigerian Council of Food Science and

Technology (NCFST) Act Cap A2 LFN of 15th October 2019 signed into law by the President of the Federal Republic of Nigeria, President Muhammadu Buhari, the members acted swiftly to correct the wrong perceptions which was already gaining ground in the public sphere. Good enough, this law mandates the NCFST to define and uphold professional standards of competence, integrity and ethical behaviour among food practitioners in line with best global practices.

Stated below are their statements on The Facts about Semolina:

1. Semolina is a whitish, fine gritty product of Wheat milling. It is a mixture of protein (mainly gluten), starch (about 25% in weight), and some lipids all of which are naturally present in the wheat endosperm. During wheat milling, the hull and the germ (embryo) are separated from endosperm (the grain food reserve) which is milled into Semolina.

2. Gluten is the substance in the wheat that makes it the choicest grain for baking flour. It is made up of two proteins, glutenin and gliadin, which combine to form the natural elastic and extensible material, as depicted accurately in the video. It should be known that it is essentially a protein, fried and eaten in some Asian countries so it should be seen as conferring some level of nourishment to the consumer, apart from the consistency it gives to the product.

3. This protein, known as gluten, is what gives baked products like our typical pan bread and some cakes the ability to puff by holding the gas produced from the fermentation reaction in the dough, thereby giving the product a desirable texture and volume. The same gluten is what gives semolina (or semovita) the desirable “drawy” (viscoelastic) and better mouldability when semovita/semolina is prepared into dough meals or what we popularly refer to as “swallow”. Therefore, gluten is not natural rubber or plastic as claimed in the video.

4. The Golden Penny Semovita is a brand of semolina produced locally by the Flour Mills of Nigeria Plc. It is not an imported brand of semolina. Therefore, there could have not been any involvement of non-nigerians in its manufacture as claimed except staff of the company, unless it was adulterated after manufacture and released into the trade within the country.

5. The Flour Mills of Nigeria Plc is a corporate member of our Professional body, NIFST. The Institute wants to assure the general public of our confidence in the track record of the company in maintaining a robust Quality Control and Assurance System operated in the manufacture of their various products.

6. In the flour milling industry, a routine quality check conducted is to test for the quantity and quality of gluten using different methods. The washing procedure exemplified closely by the campaigner in the video is the crude procedure followed to remove the starch and water soluble constituents in the semolina, leaving behind what is known as the “wet gluten” which is rubbery in texture. It has a high degree of elasticity, for which reason it behaves more or less like ‘rubber’.

What Could Be The Motive?

1. The video is probably being spread to show that the product contains what the presenter calls rubber (or plastic) purportedly added by some nonNigerians as adulterant.

2. It is also clear that the video campaigner wants viewers ( or consumers) to shift attention to patronizing locally produced and indigenous flours and to avoid imported food products.

As a Professional body, it should be clear that the motive behind this official reaction to the video clip is not to protect or promote any particular brand of product but to put the facts straight and to correct any deliberate or inadvertent public misinformation and alarm, as this is not the first time. We therefore, recognize the need for increased public education and enlightenment to avoid ignorant members of the public from misleading consumers as this campaigner has done.

We had once noted a similar social media campaign against the consumption of wheat “amala”, which was a very serious misapplication of scientific information, and which should be classified as an unfair competition and trade campaign. This is unfortunate because in Nigeria, our companies had found an unusual way of consuming wheat which aligns with our food culture and which was not imported

While we do not have the statistics, it would appear that the false alarm and social media campaign raised at the time, had a severe negative impact on the product in the market, and gradually eroded the market share of wheat consumed as “amala” over the last three years. It is the flour milling sector that can confirm the damage that had been done.

There is no doubt that Nigeria because of our population is a huge market, and will continue to be so as it is expected to be the third most populous country in the world by 2050. However, the growing influence of social media must be channeled to enlighten the public in the right way.

And there is no campaign against the consumption of wheat in these countries or even in Nigeria where pan bread has been a staple food for more than six decades. So, why is the campaign against whole-wheat “amala” and now semolina, with no such campaign against the consumption of bread, cakes and biscuits in this same country?

So,why this noise and ignorant campaign of calumny against wheat semolina or brown flour?

The campaign against wheat consumption also fails to recognize that bread made from wheat has become a household food in Nigeria for many decades. If wheat is dangerous, why is wheat flour for making bread and other flour-based products chosen all over the world as the most preferred staple for fortification to address public health challenges such as Vitamin A and Iron Deficiency, Calcium and Folic acid deficiency among others?

This type of nutrition intervention, known as Fortification, had in fact been found to be the cheapest form of intervention for addressing public health issues all over the world. So what we should be wondering is why wheat flour for “amala” and “semolina” should not be mandatorily fortified like other wheat flours?

The Way Forward:

While it is true as already described above that wheat contains gluten, which is not found in cassava, yams, rice and coco yams, which are our traditional staple foods, bread is also a staple food that has been fully accepted in the country. In fact, only a very small percentage of the world population is known to suffer from gluten-intolerance. In Nigeria, there are not more than one hundred thousand known cases of people suffering from gluten intolerance in a population of about 200 million. And there are several alternative staples available to such group of people.

Baje is Nigerian first Food Technologist in the media ayobaje@ yahoo. c o. u k ; 07068638066