Business Day (Nigeria)

Crown Premium Pasta signs Chioma Akpotha, Nollywood actress, as brand ambassador

- OBINNA EMELIKE

Crown Premium Pa s t a , l e a d i ng Niger ian pas ta brand , has unveiled Chioma Akpotha, top Nollywood actress and movie producer, as its brand ambassador. The actress, who has won notable awards including the African Movie Academy Award, was unveiled by Crown Flour Mill Limited, the makers of Crown Premium Pasta, at a contract signing event held recently in Lekki, Lagos.

She will promote Crown Flour Mill’s Crown Premium pasta brands comprising Crown Premium Spaghetti, and Crown Premium Twist Cavatto Macaroni, to her family, friends and everamazin­g fans in Nigeria, whom she fondly calls “My Omafam”.

Explaining why she decided to work with the brand, the veteran actress said, “Chioma Apkotha is a premium family brand. I share the same DNA with Crown Premium Pasta, which is also a premium family brand. It is a perfect fit. I also align with the company’s mission to provide top quality food products at accessible prices to the Nigerian consumers.”

She noted further that like all other amazing brands under Crown Flour Mill Ltd, Crown Premium Pasta is a healthy and great quality product made to delight every family, and that there is truly nothing greater than getting to be a part of something one loves and uses personally. “I am really excited to be representi­ng the Crown Premium Pasta range of delicious pasta products, which are non-sticky, delicious and healthy.”

Chioma Akpotha’s career in Nollywood began in 2000 when she featured in the movie ‘ The Apple’. She has since featured in over 350 movies and has six movie production credits under her belt.

Fu l l of he a l t h and nutrition, Crown Premium Pasta products are made from durum wheat (which contains high level of protein) and they also contain vitamins and micronutri­ents.

Comment i ng on the appointmen­t of Chioma Akpotha as Crown Premium Pasta’s brand ambassador, Nitin Mehta, business head ( B2C), Crown Flour Mill Limited, remarked, “The brand is glad to identify with Chioma Akpotha. She is an actress who brings an extraordin­ary level of commitment and discipline to light up every role she plays on the screen. She exemplifie­s the rich capacity available in the Nigerian entertainm­ent industry and is a great brand fit for Crown Premium Pasta. I have no doubt that this would be a mutually rewarding relationsh­ip”.

He disclosed that the company is committed to delivering on its promise of making nutritious and affordable pasta products accessible to all Nigerians.

Also speaking on the signing, Bola Adeniji, general manager/ head marketing ( B2C), Crown Flour Mill Limited, said: “We welcome Chioma Akpotha to the Crown Premium Pasta family as our brand ambassador. There is a natural fit between Crown Premium Pasta and Chioma Akpotha; and we look forward to this natural chemistry to produce some great work together”.

 ??  ??

Newspapers in English

Newspapers from Nigeria