Hero brand beams spotlight on legacy with launch of new campaign ‘Aha Gi Efula’
In honour of the rich cultural heritage shaped by Nigeria’s blend of multi-ethnic groups, premium lager beer, Hero, has launched a new campaign, tagged ‘ Aha Gi Efula’ which means ‘May your name never be forgotten’ and speaks to the importance of one’s name, personal identity, and leaving a legacy.
Hero is one of the foremost products of International Breweries Plc, a proud part of Anheuser-busch Inbev (AB Inbev), the world’s largest brewer with more than 400 beer brands.
Speaking during the reveal of the new campaign, Marketing Director, International Breweries Plc, Tolulope Adedeji disclosed that as a brand rooted in culture, Hero Lager hopes to inspire consumers to aspire for success and strive to leave lasting legacies through its recently launched “Aha Gi Efula” campaign. “Our core consumers embody the values of Hero which include bravery, persistence, hard work, and purpose, and the relevance of these qualities are what the Aha Gi Efula campaign underscores,” she said.
Adedeji also noted that Hero is embarking on the journey to greatness with its consumers; the premium lager recognises the courage, ambition, resilience, and leadership qualities the average Nigerian possesses through cultural initiatives such as the Igbo Apprenticeship System and hopes to drive the awareness of these attributes through the one-of-a-kind campaign.
The nationwide campaign seeks to inspire Hero’s teeming consumers to aspire to great heights—and in doing so—etch their names in the memory of humanity. It is premised on the belief that a name holds intrinsic value and embodies a person’s identity.
According to Marketing Manager, Hero, Margaret Igabali, having established itself as a brand that is rooted in culture and tradition since its emergence on the Nigerian consumer market scene in 2012, Hero is going one step further to spur Nigerians to not just dream and envision a brighter future but to work assiduously towards it in the belief that their name will never be forgotten.
“Hero has always showcased the colourful cultures and traditions that define Nigerians as a people because we realise they are what makes us unique.
Nigeria’s stock market opened this new on a positive note, rising by 0.33 percent due to increased demand for stocks like Seplat Petroleum Development Company Plc, Japaul Gold, Mutual Benefit and AIICO.
No doubt investors are buying Seplat stocks due to cheering news at the crude oil market. On Monday, oil prices rose to their highest in more than a year after a Saudi-led coalition fighting in Yemen said it intercepted an explosive-laden drone fired by the Iran-aligned Houthi group, raising fears of fresh Middle East tensions. Also, hopes for more U.S. stimulus and an easing of coronavirus lockdowns helped support the rally, after crude prices gained around 5percent last week.
Brent crude was up 66 cents, or 1.1percent, at $63.09 a barrel on Monday, after climbing to a session high of $63.44, the highest since January 22, 2020
Following significant sell pressure witnessed last week which impacted negatively on the prices of most mid/large cap stocks, it is expected that investors will start to cherry
pick attractive counters due to cheap valuations.
The record positive on Monday moderated February’s negative return to -4.34percent but increased the year- todate (YTD) positive return to 0.75percent.
The Niger i an Stock Exchange ( NSE) All-share Index ( ASI) and Market Capitalisation which opened the day’s trading at 40,439.85 points and N21.156 trillion respectively increased to 40,571.67 points and
N21.224trillion.
Equities value rose by N68billion, thanks to Seplat which rallied from N495 to N544.5, after adding N49.5 or 10percent. Other gainers are Japaul Gold which increased from 71kobo to 78kobo, adding 7kobo or 9.86percent, Mutual Benefit which rallied from 42kobo to 46 kobo, adding 4kobo or 9.52percent, and AIICO which rose from N1.08 to N1.18, adding 10kobo or 9.26percent.
Stock market watchers still
believe that despite the green close on Monday February 15, the continued rise in yields of short-dated instruments in the fixed income (FI) market remains a threat in the short term – triggering need for cautious trading.
In 4,264 deals, investors exchanged 206,243,282 units valued at N2.163billion. Zenith Bank, Mutual Benefit, UAC Properties, Fidelity and United Capital were actively traded stocks on the Nigerian Stock Exchange (NSE).