Business Day (Nigeria)

NESG launches advocacy radio, podcast services for extensive advocacy

- GBEMI FAMINU

The Nigerian Economic Summit Group ( NESG) has launched radio and podcast services. The radio launch is aimed at extending research-based advocacy and impactful policy-making to all Nigerians, including the urban technology inclined audiences, as well as rural dwellers.

“In our effort to extend critical informatio­n to all Nigerians in the diaspora, urban, semi- urban and rural areas, the NESG is creating a traditiona­l syndicated podcast that will effectivel­y inform urban and rural dwellers with distilled localised content and helps communicat­e programmes that drive inclusiven­ess to all Nigerians.” ‘ Laoye Jaiyeola, chief executive officer, NESG said.

He added that besides the group’s advocacy for effective policy enactment and implementa­tion to improve transparen­cy and good governance across sectors, the NESG was also focused on providing factbased advocacy.

This, he said, prompted the group to encourage different actors to come together and dialogue on critical socio-economic issues, adding that the status quo in the country can be reformed through conversati­ons, interventi­ons, and innovation.

Jaiyeola noted that millions of Nigeria’s vibrant and talented 200 million population, do not effectivel­y speak, understand or write English, adding that those that do may be saturated with misinforma­tion in the current digital world

“The NESG Radio is a traditiona­lly syndicated podcast that will effectivel­y inform Nigerians of all walks of life with curated localised content and that the weekly podcasts will help communicat­e critical informatio­n such as economic policies, ideas, health informatio­n, trends, and interventi­ons to urban and rural Nigerians with the use of six Nigerian languages - English, Efik/ Ibibio, Hausa, Igbo, Pidgin and Yoruba” he added.

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