Business Day (Nigeria)

Soloti Gaming Limited joins to crack Nigeria’s $130mn gaming industry

- MICHAEL ANI

The management of Soloti Gaming Limited, a new investor in Nigeria’s fastgrowin­g gaming industry has announced its entry into the gaming sector, estimated to worth about $130 million.

Soloti Gaming Limited recently obtained its operation licenses from the National Lottery Board and the Lagos State Lottery Board and is poised to revolution­ise the sports betting industry in Nigeria.

“We have over the last two years been conducting extensive research on the gaming industry in Africa, notably West Africa, and we believe it is time to revolution­ise and reposition the gaming industry in Nigeria, offering innovative and more strategic outcomes beneficial to the over 70 million punters in the Nigerian gaming industry,” said Adebayo Tade, chairman, Soloti Gaming Limited, as he expressed optimism at the consistent growth trend in the gaming industry in Africa and Nigeria.

According to Tade, Soloti is committed to upholding its brand promise as an enabler and business entity providing opportunit­ies to empower more Nigerians to become financiall­y independen­t both as punters and agents.

Tade stated further that in fulfilment of its key goal in contributi­ng positively towards youth employment and empowermen­t in Nigeria, Soloti Gaming Limited has indicated that it will be creating direct and indirect job opportunit­ies for thousands of Nigerians over the next 3 years.

Speaking on the entry of Soloti Gaming Limited’s foremost product FRAPAPA, Derrick Bell, the chief executive officer stated, “we are thrilled to announce the entry of FRAPAPA; a unique product under Soloti Gaming Limited into Nigeria’s fast-rising gaming industry. Our entry into Nigeria supports our strategic business decision and global growth strategy aimed at adding value to the gaming industry through innovative offerings, human capital engagement and the value chain of wealth creation.”

Bell, a technology and business expert who has over the last ten years worked as an ICT business consultant in the United Kingdom further stated that “over the next few weeks, FRAPAPA will be unveiled for engagement and patronage with unique propositio­ns that are of global standards’’. The FRAPAPA brand value propositio­n will create passion, wealth, and more wins for Punters. The new platform will address the challenges observed during consultati­ons with Punters. FRAPAPA is expected to provide faster pay-outs, great odds, a user-friendly platform, and most significan­tly an attractive welcome bonus.

While commenting on the entry of FRAPAPA into the Nigerian market, Layi Olayinka, the chief operating officer said, “I am super excited to be part of the highly innovative team of experts coming to the Nigerian gaming industry. Our vision is clear; we want to create a gaming framework that provides a superior betting platform with impactful, life-changing offerings and more.”

“Our team boasts of more

 ??  ?? Omotayo Abiodun, public relations manager, Tolaram Group; S. Babatunde, mother of Kellogg’s scholarshi­p winner, Baby Babtunde; Mariam Babatunde, Kellogg’s scholarshi­p winner; Lukman Lawal, special adviser to the speaker of House of Representa­tives on budget and finance, Darlington Igabali, national marketing manager, Kellogg during the official presentati­on of cash award to the winners of 2020 edition of Kellogg’s Superstar Scholarshi­p in Lagos.
Omotayo Abiodun, public relations manager, Tolaram Group; S. Babatunde, mother of Kellogg’s scholarshi­p winner, Baby Babtunde; Mariam Babatunde, Kellogg’s scholarshi­p winner; Lukman Lawal, special adviser to the speaker of House of Representa­tives on budget and finance, Darlington Igabali, national marketing manager, Kellogg during the official presentati­on of cash award to the winners of 2020 edition of Kellogg’s Superstar Scholarshi­p in Lagos.

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