Business Day (Nigeria)

Nivea donates hand sanitisers to HIFL

- DESMOND OKON

In line with its global resolve to combat the rampaging COVID- 19 pandemic, world’s largest skincare manufactur­er, Beiersdorf Nigeria, through its foremost brand Nivea Men has donated over 13 units of hand sanitizers to Higher Institutio­n Football League (HIFL).

The donation will help the organisers of HIFL, Pace Sports and Entertainm­ent Marketing Limited (PSEM), keep all football-loving fans and participat­ing teams safe.

Presenting the donation, Beiersdorf’s managing director, Nigeria, Godwin Harrison, said, “The free donation of sanitisers is in line with Nivea’s global campaign to fight and end the pandemic. The sanitisers will be distribute­d free to thousands of youths, and we believe that the donations of sanitisers to HIFL will also sensitise the youths that come to watch the matches on the need to stay safe.”

While receiving the items, director, PACE Sports and Entertainm­ent Marketing Limited, Sola Fijabi, commended the company for its huge support and commitment towards ensuring a safe and COVID-FREE environmen­t for all. “Indeed, the donation by NIVEA Men is to continue to create stories of extraordin­ary acts of care for all, which unites people, and this will go a long way to showcase a bigger and even more exciting league with NIVEA Men nurturing and caring for the teams and fans alike.”

Earlier in the year, the organizers of HIFL, PACE Sports and Entertainm­ent Marketing Limited welcomed the world’s largest skincare manufactur­er, Beiersdorf as it joined the league of sponsors of Nigeria’s largest private collegiate football competitio­n. With the sponsorshi­p deal, Beiersdorf Nigeria promised to contribute its quota to the growth of HIFL with one of its foremost brands, NIVEA Men for the 2021 season.

Already, matches in the qualifying rounds of the HIFL organised by PACE Sports ended recently with the last set of qualifiers for the Round of 16, and all is now set to showcase the beauty of the biggest and finest collegiate football in the county.

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