NKECHI ALADE
Principal Business Consultant/founder, Elvaridah
Nkechi Alade is the Principal Business Consultant at Elvaridah, which is a business development and consulting company established and dedicated to building potential and existing businesses at all levels. She has discovered the power in entrepreneurship and its capabilities to revolutionise Africa. This is her motivation to help people find their true talents and make money out of their passion. She is a business enthusiast who provides solutions that deliver value to stakeholders.
Alade has a proven track record in building and managing start-ups, scaling businesses to profitability, product development and management. She has worked in various fields such as Human Resources, Finance, International bodies as well as Beauty & Cosmetics. She also founded and runs a platform called Connect 360 Africa, which was established to connect entrepreneurs across Africa for the purpose of networking, collaborating and building their businesses. Her interests range from entrepreneurship to music as well as design and writing. She is an outcome-oriented individual, who believes we can achieve all that we want to as long as we have control over our minds.
She possesses strong underlying competence to get results in a proactive and versatile manner, with verifiable leadership skills. She also has great strategic, analytical, critical thinking and problem-solving skills. Nkechi Alade is your go-to-person for the execution of the most challenging ideas or projects by organisations and entrepreneurs.
At Elvaridah, they are certain that there are a lot of successful businesses which never kicked off, or do not stand the test of time because they are not stirred up in the right direction, built on the right strategies or implemented by the right people.
On why many Nigerian businesses do not survive beyond a decade, she says it is important to understand your business and its terrain in details. Data is an important factor and she explains why.
For her, you cannot make effective or lasting decisions with information that is not telling you a story about the market and your customers.
She insists that if you are not yet using data the right way, then you better do because this is the future of success in business. “Even social networks like Instagram and Facebook introduced data to their platforms; because they know as a business in this century, if you are not working with data, you are not working yet.” She said.
“Owning and starting a business is great and I strongly believe that until we start building businesses that can stand the test of time in Nigeria, our growth might not be as swift as we expect it to be.” Nkechi stated.