Daily Trust Saturday

‘20% lottery proceeds for infrastruc­ture dev’t’

- Kayode Ekundayo, Lagos

The Acting Executive Secretary, National Lottery Trust Fund (NLTF), Mr Bello Maigari, has said that 20 per cent of proceeds from lottery are being utilized for infrastruc­tural developmen­t, particular­ly in the areas of sport, education, security and environmen­tal sustainabi­lity.

Speaking in Lagos at the launch of cashToken, an electronic reward and celebrator­y gift commodity initiated by Keystone Bank and CeLD innovation­s, Maigari said while the federal, state and local government­s make efforts to facilitate or bring about developmen­t, conscious and innovative developmen­t of Public Emotional Equity has limited the effort.

“The potential impact of building public emotional equity is credibly huge and may be the most crucial tool to turn citizens to genuine partners of their government,” he said.

Describing CashToken to promote change in consumer behavior when effectivel­y delivered, Maigari said the product is expected to give consumers an endless cycle of reward which all Africans should be proud of.

The initiator of the product and Chief Executive Officer, CeLD Innovation­s, Lai Labode said CashToken is a performanc­e-based system designed to optimize customer loyalty investment­s for businesses across multiple industries and developmen­t of beneficiar­y emotional equity.

 ??  ??

Newspapers in English

Newspapers from Nigeria