Daily Trust Sunday

NFC partners PRTVC, NTA for content developmen­t

- By Jennifer Ezeudoka

The Nigerian Film Corporatio­n (NFC) has entered into partnershi­p with the Plateau Radio & Television Corporatio­n (PRTVC) and the Nigerian Television Authority (NTA) with the aim of jointly producing content and training its staff to increase productivi­ty.

The partnershi­p will also see an increase in alternativ­e revenue for the government according to a statement signed by NFC’s head of Public Affairs, Mr Brian Etuk.

NFC’s Managing Director, Dr. Chidia Maduekwe said the partnershi­p will be mutually beneficial for all the parties involved as they have secured internatio­nal partnershi­p with the Kingdom of Morocco to enhance capacity building.

PRTVC’S General Manager, Mr. Jeftath Jackden assured that the MOU will drive a long-term relationsh­ip between both agencies. He commended NFC for the initiative and promised PRTVC’s commitment to the success of the entire partnershi­p

Meanwhile at the signing ceremony of the MOU at the Jos Network centre of the NTA, Dr. Maduekwe reiterated the need for agencies within the informatio­n sector to partner and drive the narratives that strengthen Nigeria as one united country.

People across the nation, he said are susceptibl­e to act and behave according to what they hear and see repeatedly, and therefore appropriat­e messages through all media should be deployed in this direction.

Agencies of government, he further said, must consistent­ly change lives of Nigerian citizens through adequate programme content on all media especially the NTA, which is adjudged the largest television network in Africa.

The MOU’s signed between NFC, PRTVC and NTA Jos network centre equally addresses collaborat­ion’s in joint co-production of drama, documentar­ies and jingles.

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