Trust’s 20-year flight against the tide

Success they say is not by accident; it is hard work, perseverance, a learning curve, and sometimes passiondriven. With hard work, today’s sacrifice could become an investment for the future. This in my opinion, summarises the narrative of the Media Trust conglomerate-Daily Trust, Weekly Trust, and Sunday Trust, which transformed from a mere dream and idea to a news medium of national reckoning and a respected voice in the crowded media market, able to withstand and transcend the onslaught of the social media wildfire.

From my perspective as a pioneer Production Editor, those who made sacrifices included even ordinary staff like me and my colleagues. I recall how with pregnancy in 1999, I had to rush to hospital to be delivered of a baby immediately after production. I’d had to work for over 30 hours including overnight production and at the Nationhouse Printing Press owned by the late Shehu Musa Yar’adua before the paper could be rolled out. At another time the paper was being printed at Espee printing press, owned by one of the directors of the company, Malam Rabiu Garba, who teased me severally to ensure I did not give birth in his office. Ditto in 2002, when I gave birth to another child. But by far, the one that confounded my colleagues, was the baby I had in 2005 in Abuja, having been transferred to join the daily team as Deputy Editor in 2003. Unknown to my colleagues who were