Daily Trust Sunday

7 lessons for young agribusine­ss entreprene­urs

- By Vincent A. Yusuf

There are few things experts advise young entreprene­urs who are establishi­ng or managing agribusine­sses to keep in mind if they hope to expand their enterprise­s.

One, there is no one-size-fits-all approach to running a business. If you go into your business and try to manage it the same way as your father, friend, sister or brother, it might not succeed for a variety of reasons. Perhaps your business’s location differs from the others and responds accordingl­y. Perhaps the clients are of a different income bracket, such as middle-class or lower-class, or perhaps your amount of investment is too small to make the methods effective.

The second one is that the business journey is a learning curve. Since there is no one right approach to do a task, you must be adaptable and make necessary adjustment­s. Even if you had a brilliant idea, the market will force you to change it. Perhaps you introduced something new for your company, but the market requires a change, therefore you have to make the necessary adjustment­s.

Third, keep in mind that the business world is highly unstable and avoid getting too comfortabl­e with your current level of success. You never know what tomorrow will bring. As a result, modify appropriat­ely. Utilise peak seasons wisely to boost your

revenue and even make wise investment­s with the proceeds.

Having grown up on a farm with his father, Mr Tom Salonek, the founder and chief executive officer of Intertech, has described the four farm lessons that have shaped his career as an entreprene­ur.

Fourth, control the activity. He said, “When growing crop,s you control planting, weeding and harvesting. You obviously cannot control rain, sun and temperatur­e.

The only way farmers keep from going crazy is to focus on things they can control. This lesson is particular­ly useful for salespeopl­e who should focus on their attitude, the hours they work and the contacts they make.”

Fifth, take note of everything. You may gain a decent understand­ing of how things are going in business by watching and conversing with others in the field. If you are a young person operating a business or planning to start an agribusine­ss and you appear unaware of what is going on in the area where you are operating or about to move in, you could make a lot of mistakes, simply by not paying close attention to what is going on. If you run a farm and employ people, pay close attention to everything they do, even the smallest details as they could have an impact on the company, either directly or indirectly.

Sixth, keep learning. Mr Tom Salonek, while describing the lesson he learnt from his dad said, “I remember asking my mom as a confused kid. Dad took a lot of agricultur­e classes from local organisati­ons learning how to be better at farming.

“He never stopped learning and teaching me the importance of this value,” he said.

Keep yourself abreast by learning every day. Read about what can help you in the business and what others are doing. Learning from other people’s mistakes is very important. There are people who have travelled very far in the business journey; they can provide valuable insights that would help your business.

Lastly, network is important. Networking, forming connection­s and taking initiative are key components of small business operations. It takes a lot of effort and perseveran­ce to build a successful business, therefore, it helps to have a network of friends and acquaintan­ces to lean on for support. You are more likely to advance as a group if you surround yourself with individual­s who have comparable motivation and aspiration­s.

 ?? ?? An Agric enterprenu­er, Mrs Oke, in Abuja
An Agric enterprenu­er, Mrs Oke, in Abuja

Newspapers in English

Newspapers from Nigeria