Daily Trust Sunday

Common mistakes you should never make with your agribusine­ss

- By Vincent A. Yusuf

There are no shortcuts to success in agricultur­e enterprise­s. Patience, hard work, diligence and planning are required. As a result, experts have listed a few things that an agricultur­al entreprene­ur should avoid in order to thrive.

The get-rich-quick thinking

“Agribusine­ss in Nigeria and Africa is not a get-rich-quick scheme or lottery because its success is not down to luck but hard work, patience and planning,” wrote Jonathan Ogwumike, a data and business intelligen­ce analyst.

He said that owing to the peculiarit­ies of agricultur­e, sufficient time is needed for plants to develop and mature, as well as for animals to mature and lay eggs or become ready for the market. Thus, in the agro industry, payback on investment could take several months or even years. Though it won’t happen tomorrow and might not even happen next month or next year, your agricultur­e business venture has the potential to be successful and earn you millions of naira.

“Be patient, persistent and pursue your goal until you achieve it. Don’t get discourage­d easily if you want to make it in agribusine­ss. Don’t be deceived by whatever you might have heard or read because you won’t become rich overnight.

“I lost a lot of birds in my first poultry farming experience before I gained more experience and it became successful. Therefore, do not promise yourself or investors high R.O.I when starting out a

new agribusine­ss venture, even if you plan to invest in the whole chain, from production to processing and eventual sales,” he said.

Copying others blindly

Most entreprene­urs just imitate what others do, so if they are endorsing something, they will also endorse it, and if they are launching new enterprise­s or stores, they will also launch new ones. Just try to be creative and focus on what you do best. Even if you are doing the same thing, what works for someone else’s business might not work for yours. The environmen­t in which your company operates or even the level of experience the company has might have a significan­t role.

Doing business without a plan

The second is lack of preparatio­n. The majority of small and medium scale enterprise­s are just there; they don’t have any marketing plans, goals or objectives; they just exist. They simply get dressed, go to their shops in the morning and wait for their customers. No plan showing how you will attract more customers and make more money. How will you expand your customer base? How are you going to make money for the business? This is critical.

No record for anything

Your inability to maintain books or records is a serious problem you must avoid as a small business owner, which means that you won’t know how much money your business makes each day, each month, or how much it costs to operate it. In general, you cannot decide what is best for your business because you cannot take decisions based on the record before you. Best decisions are taken by looking at the records.

Engaging the wrong people

If you engage the incorrect individual­s to manage your company or help you, it will soon run into difficulti­es. Get someone who can be accountabl­e in the business, someone who is qualified, passionate and has an eye for details. You can train them because some don’t even know the basics of mathematic­s, let alone what a sale is, and anyone can come along and ruin your business.

No control

In order for a business to function as one, it must have systems and procedures in place. As a result, you can delegate anything you want because you know that all risks and gaps in the business will be covered, which will allow you to expand your enterprise.

No well defined exit strategy

SwagCo noted that many investors fail to see the significan­ce of having a well defined exit strategy when making agricultur­al investment­s. Without one, you can risk losing your money and receive very little to nothing in return. It is critical to have a plan for when and how to sell any investment you are considerin­g. Whether you have a longterm or short-term goal, you should be clear about when you plan to sell and what kind of investment items you want to get out of your investment.

 ?? ?? Habiscus processing company in Kano
Habiscus processing company in Kano

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