6 ways to use self­ies in your mar­ket­ing

Daily Trust - - HAS#TAG -

A selfie is a type of self-por­trait pho­to­graph, typ­i­cally taken with a hand-held dig­i­tal cam­era or cam­era phone. Self­ies are of­ten as­so­ci­ated with so­cial net­work­ing, like In­sta­gram. They are of­ten ca­sual, are typ­i­cally taken ei­ther with a cam­era held at arm’s length or in a mir­ror, and typ­i­cally in­clude ei­ther only the pho­tog­ra­pher or the pho­tog­ra­pher and as many people as can be in fo­cus. Self­ies taken that in­volve mul­ti­ple people are known as “group self­ies” or “ussies”

You have prob­a­bly heard about the most shared ‘selfie’ of all time: the “best photo ever” taken by Ellen Degeneres at the 2014 Os­cars. The start stud­ded photo posted on twit­ter within 48 hours had over three mil­lion retweet.

This has brought up the ques­tion in many mar­keters’ minds to­day: Can businesses use ‘self­ies’ to achieve even a small frac­tion of the reach that Ellen’s photo did? And if so, how?

If you would like to cap­i­tal­ize on the pop­u­lar­ity of self­ies in your own mar­ket­ing strat­egy, here are 6 ge­nius ways you can do so!

1. Con­test: Get fans and fol­low­ers to take self­ies with your prod­ucts.

Hold a con­test that en­cour­ages your fans and fol­low­ers to take pho­tos of them­selves with your prod­uct. Get them to not only post the photo to your Face­book wall or with a con­test hash­tag on Twit­ter or In­sta­gram, but also to share the photo with friends to in­crease your reach.

2. Con­test: Get fans and fol­low­ers to take self­ies at your place of busi­ness.

This is the same idea as in num­ber one, how­ever this one is ideal for lo­cal businesses. Hold a con­test where the best ‘on lo­ca­tion’ selfie wins! This one is great for gen­er­at­ing a buzz for your lo­cal brick and mor­tar busi­ness.

3. Cre­ate a selfie app rel­e­vant to your busi­ness.

In some niches, cre­at­ing an ‘insert yourself into the selfie’ app can be a fun and prof­itable way to get some at­ten­tion on­line. There has been an ex­plo­sion of selfie apps in the past year or so, but by cre­at­ing one that’s specif­i­cally rel­e­vant to your au­di­ence, there’s al­ways room for one more!

4. Of­fer a dis­count in ex­change for a selfie.

How much is in­creased ex­po­sure worth to you? 5% 10%? More? Of­fer a dis­count to your cus­tomers or clients with ev­ery selfie posted to your wall, or posted with a rel­e­vant com­pany hash­tag on Twit­ter or In­sta­gram.

You may want to en­cour­age people to take a photo with your prod­uct, in your busi­ness, or some­how in­cor­po­rat­ing your logo.

5. Hold a cause-re­lated selfie cam­paign.

If you are look­ing to raise pub­lic aware­ness about an is­sue or cause while ex­pand­ing your reach at the same time, hold­ing a selfie cam­paign could be a good move for you.

For ex­am­ple the New York Pub­lic Li­brary’s 2013 selfie cam­paign, for in­stance. In light of se­vere budget cuts, li­brary man­age­ment knew they needed to do some­thing out­side of the box to gen­er­ate buzz about their ser­vices.

They in­stalled pho­to­booths out­side 2 of their lo­ca­tions, and en­cour­aged vis­i­tors to take pho­tos and then tweet the re­sults. These pho­tos were then au­to­mat­i­cally posted to Flikr, fur­ther ex­pand­ing their reach.

6. Fea­ture a fan’s selfie.

Ask your fans or fol­low­ers to sub­mit a selfie with your prod­uct, and then choose one im­age to fea­ture as the ‘Fan Selfie of the Week’. Kind of like a con­test, but the ‘prize’ is sim­ply the ado­ra­tion of, and recog­ni­tion by, the rest of your fans!

The use of self­ies shows no sign of di­min­ish­ing, par­tic­u­larly on so­cial me­dia, so why not lever­age their pop­u­lar­ity by in­cor­po­rat­ing them into your mar­ket­ing strat­egy?

(sources: en.wikepedia.org and Kim­garst.com...fol­low@Si­nach & @Dai­ly_Trust)

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