‘Ev­ery­thing tastes bet­ter when we give it a good time’

Daily Trust - - BIZ WIZ -

selfie posted to your wall, or posted with a rel­e­vant com­pany hash­tag on Twit­ter or In­sta­gram.

- This will work bet­ter if you have a very ac­tive page, a blog or a web­site. Ask cus­tomers to sub­mit a selfie with your prod­uct, and then choose one im­age to fea­ture as the ‘cus­tomer Selfie of the Week’. It’s a kind of con­test, but the ‘prize’ is sim­ply the ado­ra­tion and recog­ni­tion by your other cus­tomers.

4. Fea­ture a cus­tomer’s selfie

5. Take ad­van­tage of your large fol­low­er­ship

- If you are one of those with plenty fol­low­ers on the so­cial me­dia and you don’t have a busi­ness, you could busi­ness own­ers look­ing for fol­low­er­ship and prac­tice the afore­men­tioned tips. And if you own a busi­ness, but you don’t have a good so­cial me­dia fol­low­ing or you are not on any so­cial net­work, sim­ply get some­one with large fol­low­er­ship to do the job for you.

It is a wise say­ing that bak­ing, be­ing a fine art, needs tim­ing for it to be ex­e­cuted prop­erly. It is also im­por­tant to be ex­act in its mea­sure­ment and tech­nique. The onus then lies in be­ing cre­ative and hav­ing the skills to de­velop new flavours, style, and dec­o­ra­tion to qual­ify as a good baker. It is also vi­tal to be a good leader es­pe­cially if one is leading a team to mass pro­duce baked goods for their nu­mer­ous hun­gry cus­tomers.

WEEKEND re­cently caught up with a young en­tre­pre­neur who is a baker, and wishes to sur­mount her chal­lenges in or­der to achieve her dream of hav­ing one of the best bak­eries in the coun­try.

Habiba Da­suki has al­ways loved to bake right from when she was young but hasn’t had time to fully plunge into it un­til 2012 af­ter her un­der­grad­u­ate stud­ies.

‘Cake Haven emerged in 2012 af­ter my youth ser­vice. I de­cided to start bak­ing as a hobby since I’ve had the in­ter­est right since I was lit­tle, though I never re­ally baked much while grow­ing up.”

“I also yearned to start some­thing of my own, to have a busi­ness of my own, so I de­cided to make it a busi­ness. I had to at­tend dif­fer­ent cake and choco­late cour­ses while I was on hol­i­day in Lon­don.”

The na­tive of Sokoto State who has lived most her life in Kaduna said Cake Haven bakes cakes and deliver them na­tion­wide. “We make dif­fer­ent types of cakes from cup­cakes, loaves, cake pops, push up cakes amongst oth­ers. What­ever our cus­tomers want and or­der is what we bake and deliver to them.”

She added that a home busi­ness like this, one doesn’t re­ally need much money to set it up adding that she started with the lit­tle sav­ings she had to pur­chase all the equip­ment and in­gre­di­ents she needed.

“Since I was work­ing from home, I didn’t need to rent a shop, or pay wa­ter and elec­tric­ity bills. Any­one look­ing to start a bak­ery can com­fort­ably start with N80,000 to N100,000 which will cover ca­pac­ity build­ing, raw ma­te­ri­als and all equip­ment,” she ex­plained.

Habiba who is a grad­u­ate of In­for­ma­tion Sys­tems from the Amer­i­can Univer­sity of Nigeria (AUN) main­tained that In­no­va­tion and cre­ativ­ity are very im­por­tant qual­i­ties a baker should pos­sess. She said, “That is why I am al­ways search­ing for ways to in­clude my own per­sonal touch and flair to the cakes and other desserts we make here.”

“Also, taste and at­ten­tion to lit­tle de­tails are two things that bring my cus­tomers back again and again. I try to do some­thing unique all the time. Noth­ing sat­is­fies me more than pleas­ing the taste buds of my cus­tomers,” she con­tin­ued.

The em­ployer of four says the busi­ness is very lu­cra­tive and urges young women to go into it say­ing, “I al­ways urge my staff to be pas­sion­ate in what­ever they do and to al­ways re­mem­ber that the key to suc­cess is dis­ci­pline, pa­tience, de­ter­mi­na­tion and cre­ativ­ity.”

“Not ev­ery­one is meant to work in an of­fice. You can al­ways choose a field you feel pas­sion­ate about; start small to see if the idea will work. ‘Ev­ery­thing tastes bet­ter if you give it a good time’,” Habiba ad­vised.

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