GTB launches cus­tomers’ loy­alty scheme

Daily Trust - - BUSINESS / NEWS - From Kay­ode Ekun­dayo, La­gos

Guar­anty Trust Bank plc has an­nounced the launch of its new loy­alty scheme ex­clu­sively meant for GTBank credit card hold­ers.

The loy­alty scheme was in part­ner­ship with Avios, the leading global travel re­wards com­pany.

This ini­tia­tive, ac­cord­ing to the bank in a state­ment it is­sued, was part of GTBank’s over­all strat­egy to bring the best in card prod­ucts to its cus­tomers.

It said it will re­ward in­ter­na­tional GTBank credit card hold­ers, who are also mem­bers of the Bri­tish Air­ways Ex­ec­u­tive Club Pro­gramme, for us­ing their cards to pay for pur­chases us­ing Point of Sale ter­mi­nals.

Avios is the global cur­rency of the Bri­tish Air­ways Ex­ec­u­tive Club, ac­cord­ing to the bank, adding that mem­bers could col­lect Avios when they book a flight or shop with its part­ners and now when they spend with their GTBank credit card.

The state­ment said: “With the new GTBank credit card loy­alty scheme, ev­ery card holder will col­lect one Avios for ev­ery $2 USD on qual­i­fied spend on the card. The card holder can use Avios to­wards flights world­wide with Bri­tish Air­ways and oneworld air­line part­ners, for Bri­tish Air­ways ticket up­grades, on ho­tel ac­com­mo­da­tion world­wide and car hire.”

The num­ber of Avios a cus­tomer needs de­pends on his des­ti­na­tion and class of travel.

Man­ag­ing Di­rec­tor of GTBank Mr. Se­gun Ag­baje said: “on credit card spend­ing ce­ments our po­si­tion as the best bank in Nigeria, in line with our strat­egy to serve our val­ued clients lo­cally and glob­ally. We are thrilled to pioneer this ini­tia­tive which will run till the 26th March, 2015.”

Nick Pil­beam, Di­rec­tor of New Mar­kets and Busi­ness De­vel­op­ment at Avios, said: “We are al­ways look­ing for new ways to pro­vide Bri­tish Air­ways Ex­ec­u­tive Club mem­bers with ac­ces­si­ble ways to col­lect Avios.

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