GTB launches customers’ loyalty scheme

Guaranty Trust Bank plc has announced the launch of its new loyalty scheme exclusively meant for GTBank credit card holders.

The loyalty scheme was in partnership with Avios, the leading global travel rewards company.

This initiative, according to the bank in a statement it issued, was part of GTBank’s overall strategy to bring the best in card products to its customers.

It said it will reward international GTBank credit card holders, who are also members of the British Airways Executive Club Programme, for using their cards to pay for purchases using Point of Sale terminals.

Avios is the global currency of the British Airways Executive Club, according to the bank, adding that members could collect Avios when they book a flight or shop with its partners and now when they spend with their GTBank credit card.

The statement said: “With the new GTBank credit card loyalty scheme, every card holder will collect one Avios for every $2 USD on qualified spend on the card. The card holder can use Avios towards flights worldwide with British Airways and oneworld airline partners, for British Airways ticket upgrades, on hotel accommodation worldwide and car hire.”

The number of Avios a customer needs depends on his destination and class of travel.

Managing Director of GTBank Mr. Segun Agbaje said: “on credit card spending cements our position as the best bank in Nigeria, in line with our strategy to serve our valued clients locally and globally. We are thrilled to pioneer this initiative which will run till the 26th March, 2015.”

Nick Pilbeam, Director of New Markets and Business Development at Avios, said: “We are always looking for new ways to provide British Airways Executive Club members with accessible ways to collect Avios.