BUSI­NESS Sch­nei­der Elec­tric launches re­ward pro­gramme for elec­tri­cians

Daily Trust - - BUSINESS / NEWS - From Mo­hammed Shosanya, La­gos

Sch­nei­der Elec­tric, the global specialist in en­ergy man­age­ment, yes­ter­day, in La­gos launched the Sch­nei­der Elec­tric Green Cur­rents loy­alty pro­gramme for elec­tri­cians as part of its ini­tia­tive to de­velop the elec­tri­cal re­tail busi­ness in Nigeria.

Speak­ing at a spe­cial in­duc­tion event to wel­come the first 250 mem­bers of the club in La­gos, Mar­cel Ho­chet, Coun­try Pres­i­dent, Sch­nei­der Elec­tric ex­plained that the essence of the pro­gramme was to build a crit­i­cal man­power base for the elec­tri­cal re­tail sec­tor by con­nect­ing and grow­ing the elec­tri­cians club mem­bers into a net­work of ac­cred­ited dis­trib­u­tors and re­sellers. He noted that elec­tri­cal in­stal­la­tions are a strate­gic parts of any build­ing, adding that the safety of lives and prop­er­ties of in­hab­i­tants de­pend on it.

Also speak­ing at the event, Tonye Briggs, Vice Pres­i­dent, Re­tail Busi­ness, Sch­nei­der Elec­tric, stated that the loy­alty pro­gramme was de­signed pri­mar­ily to re­ward loyal elec­tri­cians and elec­tri­cal con­trac­tors and en­cour­age them to pa­tro­n­ise only ac­cred­ited net­work of re­sellers.

Ac­cord­ing to him, Sch­nei­der elec­tric is a ma­jor player in the power sec­tor to­day, part­ner­ing with the govern­ment, es­pe­cially in en­sur­ing sta­ble and re­li­able dis­tri­bu­tion of power at the grid level.

He said: “To­day, we have added an­other fo­cus to our busi­ness, elec­tri­cal re­tail. This is to en­sure that the fi­nal con­sumer in his home or of­fice re­ceives the full ben­e­fit of the power pri­va­ti­za­tion which es­sen­tially is safe, clean and avail­able power.”

He noted that the Sch­nei­der Elec­tric Green Cur­rents Club of­fers four lev­els of mem­ber­ship with as­so­ci­ated dis­counts, train­ings and re­wards based on level of pur­chases.

He added: “One of our goals with this loy­alty pro­gramme is to struc­ture our mar­ket so that ev­ery­one in the value chain ben­e­fits.”

He re­vealed that the com­pany has planned to ex­tend its pro­gramme to enrol up to 6,000 elec­tri­cians across the coun­try and cre­ate a net­work of about 300 re­sellers.

In his re­marks at the event, Engr. Bada, the Pub­lic Re­la­tions Of­fi­cer of the Li­censed Elec­tri­cal Con­trac­tors of Nigeria (LECAN), com­mended Sch­nei­der Elec­tric for this ini­tia­tive and re­it­er­ated the as­so­ci­a­tion’s com­mit­ment to sup­port com­pa­nies in­vest­ing in de­vel­op­ing the elec­tri­cal and busi­ness skills of the sec­tor.

He noted that train­ing, as one of the re­wards of the club, will help to im­prove ex­per­tise in the sec­tor and pre­vent elec­tri­cal ac­ci­dents.

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