BUSINESS Schneider Electric launches reward programme for electricians

Schneider Electric, the global specialist in energy management, yesterday, in Lagos launched the Schneider Electric Green Currents loyalty programme for electricians as part of its initiative to develop the electrical retail business in Nigeria.

Speaking at a special induction event to welcome the first 250 members of the club in Lagos, Marcel Hochet, Country President, Schneider Electric explained that the essence of the programme was to build a critical manpower base for the electrical retail sector by connecting and growing the electricians club members into a network of accredited distributors and resellers. He noted that electrical installations are a strategic parts of any building, adding that the safety of lives and properties of inhabitants depend on it.

Also speaking at the event, Tonye Briggs, Vice President, Retail Business, Schneider Electric, stated that the loyalty programme was designed primarily to reward loyal electricians and electrical contractors and encourage them to patronise only accredited network of resellers.

According to him, Schneider electric is a major player in the power sector today, partnering with the government, especially in ensuring stable and reliable distribution of power at the grid level.

He said: “Today, we have added another focus to our business, electrical retail. This is to ensure that the final consumer in his home or office receives the full benefit of the power privatization which essentially is safe, clean and available power.”

He noted that the Schneider Electric Green Currents Club offers four levels of membership with associated discounts, trainings and rewards based on level of purchases.

He added: “One of our goals with this loyalty programme is to structure our market so that everyone in the value chain benefits.”

He revealed that the company has planned to extend its programme to enrol up to 6,000 electricians across the country and create a network of about 300 resellers.

In his remarks at the event, Engr. Bada, the Public Relations Officer of the Licensed Electrical Contractors of Nigeria (LECAN), commended Schneider Electric for this initiative and reiterated the association’s commitment to support companies investing in developing the electrical and business skills of the sector.

He noted that training, as one of the rewards of the club, will help to improve expertise in the sector and prevent electrical accidents.