Search en­gine: Ap­ple may dump Google for Ya­hoo

Daily Trust - - IT WORLD -

‘Let me Ya­hoo that for you’ is a phrase a lot of iPhone users might soon have to get used to.

It’s been re­vealed that Ya­hoo CEO Marissa Mayer is in­tent on get­ting Ap­ple to switch its de­fault en­gine from Google to Ya­hoo.

Cur­rently Google is the de­fault search en­gine on all Ap­ple mo­bile de­vices.

Whether you’re us­ing the web or talk­ing to Siri, Google’s pow­er­ful al­go­rithms are the au­to­matic method of find­ing what you were af­ter.

Of course, you can al­ter your de­vice’s set­tings to change this to one of the other providers like Ya­hoo or Mi­crosoft’s Bing.

Ac­cord­ing to sources speak­ing to re/code, how­ever, Google’s com­peti­tors are not go­ing down with­out a fight.

For starters, Bing has taken over from Google as the brains be­hind Siri.

It has been a dif­fi­cult 12 months for Ya­hoo.

Last May, BT an­nounced it was switch­ing its 6 mil­lion sub­scribers from us­ing Ya­hoo Mail af­ter re­ports of prob­lems and bugs with the ser­vice.

Then, in Oc­to­ber, a re­design was met with ou­trage af­ter thou­sands of users com­plained the new Ya­hoo Mail had re­moved pop­u­lar fea­tures and was more dif­fi­cult to use.

In De­cem­ber, Ya­hoo was also among the ma­jor com­pa­nies tar­geted by the Pony bot­net in which two mil­lion ac­counts were com­pro­mised.

And most re­cently, Ya­hoo was an­nounced as one of the many web­sites sus­cep­ti­ble to the Heart­bleed bug.

But with the im­pres­sive per­for­mance of China’s Alibaba, in which Ya­hoo holds a large share, the com­pany could get a cash in­jec­tion that will en­able it to boost its pro­file.

And Ya­hoo has al­ready set in mo­tion plans to pitch Ap­ple a bold idea to dump Google for good.

It has been re­ported that Ya­hoo’s search func­tion­al­ity, which was pre­vi­ously pow­ered by Bing, will be given a re­vamp as a stand­alone ser­vice.

‘This is the aim of the whole ef­fort here, to grab the pole po­si­tion in iOS search,’ one per­son work­ing on the plans said.

‘It will take more than pretty pic­tures, though, to con­vince Ap­ple to give up on Google, given its fo­cus on con­sumer ex­pe­ri­ence be­ing top-notch. ‘But Marissa wants it very badly.’ If suc­cess­ful, the bid could sig­nal a turn in for­tunes for a com­pany that has strug­gled to keep it­self rel­e­vant on the In­ter­net.

Ya­hoo CEO Marissa Mayer

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