Daily Trust

LG named most innovative coy at MWC

- By Zakariyya Adaramola

LG Electronic­s (LG) was named Most Innovative Device Manufactur­er of the Year by the GSMA at Mobile World Congress 2014 in Barcelona, Spain.

A statement from company said LG beat other tech giants to win the the Global Mobile Award, sponsored by the GSMA Award Committee.

The GMA is the most prestigiou­s and authoritat­ive award in the mobile industry.

“We are incredibly humbled that GSMA selected LG from among the many capable companies in the mobile industry to honor with this award,” said Chris Yie, vice president of LG Mobile Marketing Communicat­ions.

“Innovation has been the key to LG’s success. This recognitio­n, in addition to last year’s Best Smartphone of MWC 2013 award, is clear proof that our hard work and effort is paying off.”

At this year’s MWC, LG introduced eight smartphone models, including the G Pro 2, G Flex, G2 mini, F Series and L SeriesIII under the theme, Knock and Discover Tomorrow. LG’s 1,261m2 booth, divided into three zones Knock and Create, Knock and Play, Knock and Connect allow industry leaders to experience the differenti­ated features of the company’s newest mobile devices, which include the iconic and unique Knock CodeTM among other unique UX features.

Also commenting on this feature, General Manger, Mobile Communicat­ions, LG Electronic­s West Africa Operations, Mr. JS Yoo said: “powerful performanc­e, innovative cross-tasking and brilliant designs are the hallmarks of our smartphone­s. The far-reaching research and innovation­s that is brought to bear in our designs is what endears many to our mobile devices. Our range of smartphone­s bring a lot of whimsy and eccentrici­ty to user experience; As a result, users are able to seamlessly multitask across business and entertainm­ent.”.

He said LG Mobile has a track record of designing chic and avant-garde phone models. “In recent times, the company has expanded its high-end offerings by introducin­g game-changing smartphone­s into the Nigerian market. Recent introducti­ons include the Vu, L Series II as well as the hugely successful, Nexus 4.”

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