LG named most in­no­va­tive coy at MWC

Daily Trust - - IT WORLD - By Zakariyya Adaramola

LG Elec­tron­ics (LG) was named Most In­no­va­tive De­vice Man­u­fac­turer of the Year by the GSMA at Mo­bile World Congress 2014 in Barcelona, Spain.

A state­ment from com­pany said LG beat other tech gi­ants to win the the Global Mo­bile Award, spon­sored by the GSMA Award Com­mit­tee.

The GMA is the most pres­ti­gious and au­thor­i­ta­tive award in the mo­bile in­dus­try.

“We are in­cred­i­bly hum­bled that GSMA selected LG from among the many ca­pa­ble com­pa­nies in the mo­bile in­dus­try to honor with this award,” said Chris Yie, vice pres­i­dent of LG Mo­bile Mar­ket­ing Com­mu­ni­ca­tions.

“In­no­va­tion has been the key to LG’s suc­cess. This recog­ni­tion, in ad­di­tion to last year’s Best Smart­phone of MWC 2013 award, is clear proof that our hard work and ef­fort is pay­ing off.”

At this year’s MWC, LG in­tro­duced eight smart­phone mod­els, in­clud­ing the G Pro 2, G Flex, G2 mini, F Se­ries and L SeriesIII un­der the theme, Knock and Dis­cover To­mor­row. LG’s 1,261m2 booth, di­vided into three zones Knock and Cre­ate, Knock and Play, Knock and Con­nect al­low in­dus­try lead­ers to ex­pe­ri­ence the dif­fer­en­ti­ated fea­tures of the com­pany’s new­est mo­bile de­vices, which in­clude the iconic and unique Knock CodeTM among other unique UX fea­tures.

Also com­ment­ing on this fea­ture, Gen­eral Manger, Mo­bile Com­mu­ni­ca­tions, LG Elec­tron­ics West Africa Op­er­a­tions, Mr. JS Yoo said: “pow­er­ful per­for­mance, in­no­va­tive cross-task­ing and bril­liant de­signs are the hall­marks of our smart­phones. The far-reach­ing re­search and in­no­va­tions that is brought to bear in our de­signs is what en­dears many to our mo­bile de­vices. Our range of smart­phones bring a lot of whimsy and ec­cen­tric­ity to user ex­pe­ri­ence; As a re­sult, users are able to seam­lessly mul­ti­task across busi­ness and en­ter­tain­ment.”.

He said LG Mo­bile has a track record of de­sign­ing chic and avant-garde phone mod­els. “In re­cent times, the com­pany has ex­panded its high-end of­fer­ings by in­tro­duc­ing game-chang­ing smart­phones into the Nige­rian mar­ket. Re­cent in­tro­duc­tions in­clude the Vu, L Se­ries II as well as the hugely suc­cess­ful, Nexus 4.”

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