IT Is­lamic prayer times app hits 10m down­loads

Daily Trust - - IT WORLD -

MUS­LIM PRO, the com­pre­hen­sive Is­lamic mo­bile ap­pli­ca­tion pro­vid­ing ac­cu­rate prayer times based on a user’s lo­ca­tion, an­nounced that it has reached more than 10 mil­lion down­loads across 216 coun­tries world­wide since its launch less than four years ago.

Out of Mus­lim Pro’s ex­ist­ing user base of more than 10 mil­lion, it has an aver­age of al­most 3 mil­lion ac­tive users monthly. This means that Mus­lim Pro’s user en­gage­ment rate re­mains rel­a­tively high, be­ing used by al­most 30 per­cent of the people who have down­loaded the app.

Mus­lim coun­tries like Malaysia, Saudi Ara­bia, In­done­sia and the United Arab Emi­rates, as well as coun­tries with large Mus­lim mi­nori­ties like France, the United States and the United King­dom, have the high­est num­ber of down­loads re­spec­tively. Be­tween 10,000 and 15,000 new users added daily, but dur­ing Ra­madan, down­loads can shoot up to as high as 100,000 in a sin­gle day. How­ever, this num­ber has def­i­nite po­ten­tial for growth in time to come, es­pe­cially since smart phone pen­e­tra­tion has yet to ex­plode in emerg­ing mar­kets.

“Once smart­phones have be­come a ne­ces­sity in emerg­ing mar­kets like they are now for other parts of the world, we can ex­pect Mus­lim Pro’s user base to in­crease by up to 3 times,” said Bits­me­dia CEO, Er­wan Mace. “In ad­di­tion to that, new plat­forms and additional com­mu­nity apps are al­ways be­ing de­vel­oped, which will fur­ther con­trib­ute to an in­crease in down­loads.”

Mus­lim Pro was cre­ated by Bits­me­dia, a Sin­ga­pore-based mo­bile apps fac­tory spe­cial­iz­ing in apps for iPhone and An­droid, and was first re­leased dur­ing Ra­madan in Au­gust 2010. The in­cep­tion of Mus­lim Pro came when Bits­me­dia CEO, Er­wan Mace, felt that al­though there were many prayer time apps avail­able, none were ad­e­quate enough.

Be­sides pro­vid­ing ac­cu­rate prayer times based on a user’s lo­ca­tion, Mus­lim Pro’s other main fea­tures in­clude world­wide Qi­bla di­rec­tions, Azan clock, as well as in­te­gra­tion with pop­u­lar lo­ca­tion based ap­pli­ca­tion Foursquare to find Ha­lal restaurants or Mosques.

Mus­lim Pro is avail­able on­line at www.mus­, and as a mo­bile ap­pli­ca­tion for iOS, An­droid and Black­Berry on the Ap­ple App Store, Google Play and Black­Berry World re­spec­tively.

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