‘Why for­eign brands over­shadow lo­cal prod­ucts’

Daily Trust - - BUSINESS - From Nahimah Ajikanle Nu­rudeen, La­gos

MyNai­jaRe­views.com (MNR), a prom­i­nent on­line prod­uct and ser­vice re­view web­site, has stressed the need for Nige­rian brands to pay more at­ten­tion to ser­vice de­liv­ery and cus­tomer ser­vice in or­der to com­pete favourably with their for­eign coun­ter­parts op­er­at­ing in the coun­try.

Ac­cord­ing to the founder of MNR, Daniel Adia, the dis­sat­is­fac­tion of Nige­ri­ans with lo­cal brands was the ma­jor rea­son why for­eign brands are of­ten pre­ferred to their made-in-Nige­rian equiv­a­lents.

Adia said MNR, which is an on­line plat­form that al­lows its users to rank Nige­rian prod­ucts, businesses and ser­vices, emerged to get pub­lic ac­cept­abil­ity and feed­backs on var­i­ous brands.

He said: “From what I have ob­served, it would seem that ma­jor­ity of Nige­ri­ans are not too im­pressed with what they are get­ting with re­spect to ser­vice of­fer­ings and cus­tomer ser­vice from Nige­rian brands. If you ask me, this seems to be one of the ma­jor rea­sons why our brands are over­shad­owed by for­eign brands. If we are to de­velop our econ­omy, then Nige­rian brands must be­gin sit up and pay more at­ten­tion to ser­vice de­liv­ery and cus­tomer fo­cused ser­vice.”

Ac­cord­ing to him, MNR was set up as a plat­form for cus­tomers to in­ter­act with Nige­rian busi­ness and prod­ucts.

He added: “We have been op­er­at­ing for about four years now and we have more than 2,000 businesses reg­is­tered on the web­site with more than 3,000 people us­ing the site. So when we talk about Nige­ri­ans and their im­pres­sion about our lo­cal brands, we are talk­ing from an in­formed po­si­tion be­cause we have people vis­it­ing the MNR web­site to rank the prod­ucts and ser­vices af­ter they have used them.”

Adia said the web­site was set up with the aim of forg­ing a bet­ter Nigeria, where businesses are en­cour­aged to pay proper at­ten­tion to their cus­tomers.

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