BUSI­NESS Nis­san be­gins ve­hi­cle as­sem­bly in La­gos

Daily Trust - - NEWS - By Ben Atonko

Nis­san has be­come the first au­to­mo­bile firm to as­sem­ble cars in Nigeria un­der the new au­to­mo­tive pol­icy.

In a state­ment is­sued by its spokesper­son Mr Dudu Mwe­lase, Nis­san Group of Africa said that the in­au­gu­ral ve­hi­cle, a Nis­san Pa­trol, rolled off the pro­duc­tion line at the La­gos as­sem­bly plant, mark­ing a key mile­stone in the com­pany’s con­tin­ued wave of ex­pan­sion into high-growth mar­kets.

It said Nis­san was tar­get­ing sig­nif­i­cant growth in Africa as the com­pany builds mo­men­tum to­wards achiev­ing its Power 88 goals, a com­mit­ment to reach 8% prof­itabil­ity by the end of fis­cal year 2016.

The first “built in Nigeria for Nige­ri­ans” Nis­san Pa­trol fol­lowed the sign­ing, last year, of a Me­moran­dum of Un­der­stand­ing for ve­hi­cle as­sem­bly in La­gos be­tween the Re­nault-Nis­san Al­liance and West African con­glom­er­ate Stal­lion Group.

Since then, pre­par­ing for pro­duc­tion in Nigeria to global pro­duc­tion stan­dards has been achieved at a rapid pace, set­ting a new bench­mark in re­spon­sive­ness and or­gan­i­sa­tional agility.

Takashi Hata, Nis­san Se­nior Vice Pres­i­dent and Chair­man for the Africa, Mid­dle East and In­dia re­gion said: “For Nis­san, Africa is our strate­gic growth driver.

“De­mand for cars is grow­ing quickly in African mar­kets as demon­strated by the first model be­ing pro­duced a mere seven months af­ter the an­nounce­ment of the new Au­to­mo­tive Pol­icy.

“By act­ing quickly to be­gin pro­duc­tion in Nigeria we’re se­cur­ing for our­selves first-mover ad­van­tage.”

Nis­san South Africa Man­ag­ing Di­rec­tor Mike Whit­field, who also heads Nis­san’s Sub Sa­hara Africa re­gion, was de­lighted with the suc­cess­ful launch of the first Pa­trol.

He said: “Nis­san was a pioneer in the foun­da­tion of the car in­dus­try in South Africa.

“Now we’re once again at the fore­front of man­u­fac­tur­ing in Africa, this time in Nigeria where we see huge po­ten­tial. We want to play our part in the eco­nomic growth of Nigeria and Africa.”

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