I make higher prof­its than my in­vested funds - Young ty­coon, Juwairiyah says

Daily Trust - - BIZWIZ -

Text by Lat­i­fat Opoola @ Lat­i­fatOpoola

Be­ing a fash­ion de­signer means one must al­ways keep up to date with emerg­ing fash­ion trends as well as gen­eral trends re­lat­ing to fab­rics, colours and shapes, a fash­ion de­signer Juwairiyah Muhammed has said.

Juwairiyah who owns El-armario wardrobe, a cloth­ing line in Abuja told YOUTHVILLE that although fash­ion is an ex­pe­ri­ence of art, it is also part of her life and hap­pi­ness.

The 21-year-old So­ci­ol­ogy stu­dent of Baze Univer­sity, Abuja, who started her busi­ness in 2013 shortly af­ter grad­u­at­ing from sec­ondary school, said she had started de­sign­ing out­fits way be­fore then.

“I started de­sign­ing and sketch­ing my clothes since 2007. But I started my cloth­ing line in 2013 af­ter I grad­u­ated from high school. I felt it was the right time to start be­cause I thought it was the right time for me.

“Be­fore then when­ever my Mum was giv­ing our clothes to the tai­lor she al­ways called me to give the tai­lor what I wanted and that mo­ti­vated me,” she said.

The young un­der­grad­u­ate who is inspired by the dif­fer­ent fab­rics she works with, said the busi­ness is a very lu­cra­tive one, boast­ing that she is to­day earn­ing 100 times more profit than the amount she in­vested in the busi­ness.

“I started the busi­ness with N100,000 and to­day my gain is hun­dred times more,” she said. ‘So­cial media vi­tal’ Juwairiyah said she has six staff specif­i­cally work­ing to at­tract cus­tomers through so­cial media, ow­ing to its in­creas­ing and per­va­sive in­flu­ence to Nige­ri­ans. Op­por­tu­ni­ties abound for youth The young en­tre­pre­neur, who warned youths to de­sist from be­ing idle, said there is no place in a coun­try like Nige­ria that did not of­fer lim­it­less op­por­tu­ni­ties for youths to take up.

She ad­vised youth to “Al­ways rec­og­nize your pas­sion and go for it. Be clear about the brand propo­si­tion, sup­port it with a mar­ket­ing and com­mu­ni­ca­tion plan, un­der­stand the im­por­tance of cash flow, fund­ing, fi­nanc­ing, set busi­ness goals, and al­ways know what you want to do.”

Young de­signer, Juwairiyah’s dresses be­ing dis­played

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