Young­sters un­veil smart IT health bracelet in Abuja

Daily Trust - - BACKPACK -

Text by Judd-Leonard Okafor hink of all the giz­mos young peo­ple like to tinker with. Then think of them all in sin­gle wrist­sized pack­age. That’s what a group of 20-some­thing-year-olds is hop­ing to achieve, and they’ve plunged into the mar­ket head­long.

Or­bra is the name be­hind a smart bracelet which launched last week in Abuja, with prom­ise of spilling be­yond the city to cap­ture a mass mar­ket be­gin­ning with young peo­ple.

It is unique on the mar­ket for gad­gets and in­for­ma­tion tech­nol­ogy. It is the only IT startup in Nige­ria with each of its en­tire six-man team aged less than 30.

Or­bra started out in 2010 with “want­ing to put the same tech­nol­ogy in peo­ple’s hands at a very af­ford­able price,” said founder, Olo­lade Otayemi.

“The smart bracelet at­tempts to climb into the hearts of Nige­ri­ans by in­cor­po­rat­ing health­ful giz­mos in a tiny pack­age: it mon­i­tors calo­rie

Tin­take, counts steps when pac­ing is needed for ex­er­cise, alerts the wearer when they’ve sat for too long, and mon­i­tors sleep qual­ity by night. On a Blue­tooth range, it also syn­chro­nises with a mo­bile phone and re­ports in­com­ing SMS and calls, dis­plays missed calls, vi­brates when a wearer gets too from their phone as to for­get it-and can emit a sharp find-me beeps when a phone synced to it goes miss­ing,” he said.

Other than hard­ware sourced over­seas, Or­bra de­signs, pack­ages and brands its prod­ucts do­mes­ti­cally, claim­ing a

To buy into the Nige­rian mar­ket, it has had to bat­tle ini­tial ac­cep­tance and scep­ti­cism, which have be­gun to wane in time.

The team is still un­able to get the credit and in­vestors it needs, and re­lies on per­sonal sav­ings and bor­row­ings from fam­ily to have sus­tained it this far.

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