FIFA se­cures new World Cup spon­sor

Daily Trust - - SPORT REPORT -

FIFA, which has strug­gled to find com­mer­cial part­ners since it was bat­tered by a cor­rup­tion scan­dal last year, named a Rus­sian bank as its first re­gional World Cup spon­sor yes­ter­day.

The global soc­cer body said Alfa Bank would “ac­ti­vate spon­sor­ship ini­tia­tives” around the 2018 World Cup, which is be­ing hosted by Rus­sia.

FIFA said that, un­der a new com­mer­cial strat­egy for the World Cup, up to four pack­ages were be­ing of­fered for re­gional spon­sors in each of five re­gions it listed as Europe, North Amer­ica, South Amer­ica, Mid­dle East and Africa, and Asia.

„ FIFA Pres­i­dent, Gianni In­fantino

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