Six start-up tips for women entrepreneurs
It’s not uncommon for women to face unique challenges, especially when trying to juggle traditional roles of wife and mother with the demands of starting and running a business. Over the years as a business owner myself, and through training women to run their own businesses, I have learned a few tips that may help women looking to start a business. 1. You are going to spend many long hours working in and on your business, so pick an industry that you don’t just like, but are passionate about. When you are passionate, it shows, and your enthusiasm and belief in what you are doing translates to your customers, sparking their enthusiasm about what you are offering. 2. Are you looking to work part time to supplement the family income or work around the children’s schedules or are you focused on building a full-time business? Is money or freedom the goal, or both? There’s no rule that you have to work a full-time schedule when you run a business -- start a boutique business or work as a consultant. Choose a business and business style that suits your picture of a fulfilling life. 3. It is important to set aside time for both personal and work lives, in order to give each the attention it deserves. Set specific office hours and unless there is an emergency, stick to them. 4. Don’t let the lure of an incoming message get you off track, whether you are concentrating on a project or spending quality time with your loved ones. Let emails wait until morning or check them at certain times of the day only. 5. It can be difficult to work alone, so the connections you make will prove invaluable, and not only for business. Find a women’s support group and share your ideas, goals and frustrations. 6. Carefully define your brand: what does it look like and what does it stand for. Culled from https://www.entrepreneur.com
Find your passion Fit your business to your personal goals Keep your home and work life separate Embrace technology. Form genuine connections. Define your brand.
Tara Fela - Durotoye