Six start-up tips for women en­trepreneurs

Daily Trust - - BUSINESS -

It’s not un­com­mon for women to face unique chal­lenges, es­pe­cially when try­ing to jug­gle tra­di­tional roles of wife and mother with the de­mands of start­ing and run­ning a busi­ness. Over the years as a busi­ness owner my­self, and through train­ing women to run their own busi­nesses, I have learned a few tips that may help women look­ing to start a busi­ness. 1. You are go­ing to spend many long hours work­ing in and on your busi­ness, so pick an in­dus­try that you don’t just like, but are pas­sion­ate about. When you are pas­sion­ate, it shows, and your en­thu­si­asm and be­lief in what you are do­ing trans­lates to your cus­tomers, spark­ing their en­thu­si­asm about what you are of­fer­ing. 2. Are you look­ing to work part time to sup­ple­ment the fam­ily in­come or work around the chil­dren’s sched­ules or are you fo­cused on build­ing a full-time busi­ness? Is money or free­dom the goal, or both? There’s no rule that you have to work a full-time sched­ule when you run a busi­ness -- start a bou­tique busi­ness or work as a con­sul­tant. Choose a busi­ness and busi­ness style that suits your pic­ture of a ful­fill­ing life. 3. It is im­por­tant to set aside time for both per­sonal and work lives, in or­der to give each the at­ten­tion it de­serves. Set spe­cific of­fice hours and un­less there is an emer­gency, stick to them. 4. Don’t let the lure of an in­com­ing mes­sage get you off track, whether you are con­cen­trat­ing on a project or spend­ing qual­ity time with your loved ones. Let emails wait un­til morn­ing or check them at cer­tain times of the day only. 5. It can be dif­fi­cult to work alone, so the con­nec­tions you make will prove in­valu­able, and not only for busi­ness. Find a women’s sup­port group and share your ideas, goals and frus­tra­tions. 6. Care­fully de­fine your brand: what does it look like and what does it stand for. Culled from https://www.en­tre­pre­

Find your pas­sion Fit your busi­ness to your per­sonal goals Keep your home and work life sep­a­rate Em­brace tech­nol­ogy. Form gen­uine con­nec­tions. De­fine your brand.

Tara Fela - Duro­toye

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