Chivita, Hollandia win Best Brand Equity Awards 2016

Kantar Millward Brown, one of the world’s leading global research agencies specialising in advertising effectiveness, strategic communication, media and brand equity research held its maiden edition of the Best Brand Equity Awards 2016 in Nigeria to recognise and honour some outstanding brands for the equity and consumer preference that they enjoy in the marketplace.

Two leading brands from the stable of Chi Limited, Nigeria’s undisputed market leader in Juice, Nectar & Value Added Dairy products, were honoured for their Outstanding Brand Equity and market leadership in their respective categories.

Chivita won the Best Brand Equity Award in the Juices and Soft drinks Category, while Hollandia emerged winner of the Best Brand Equity Award in the Dairy category.

Chivita and Hollandia’s success story is the result of consistent high quality, good marketing support, good understanding of the market and consumers, and of course an enviable consumer loyalty.

Speaking on the awards, Head of Marketing, Chi Limited, Probal Bhattacharya, noted that “Building strong brand equity cannot happen without a thorough understanding of the consumer and a deliberate decision to satisfy and exceed their expectations.

According to a brand consultant with WingPlus Communication, Mr Akin Adeseko, “We have identified a few brands that have excelled in the marketplace and our observations with Chivita and Hollandia is that, Chi Limited has made conscious effort to build brand equity through strategies including attractive products, packaging, deliberate consumer targeting with healthy product variants and cost effectiveness which ensures Real Value For Money.