One needs positive reputation as business owner — Muhammad

Muhammad Abubakar’s specialty lies in skills and creativity. The Architecture graduate also known as “the kitchen guy”, tells YOUTHVILLE about his remodeling and furniture-making business.

@EbhotaEseohe

How long have you been in the furniture business and what was the motivation behind it?

Between my staff and I, we have more than 15 years’ experience in the industry. I hatched the idea when I was serving in 2002. I kept changing that idea as time went on until it evolved into kitchen making business that exists today.

How much capital did you use to start the business?

I didn’t have up to N50, 000 in my account. I immediately used what I had to print stationary and literally started the business from the scratch. I’ve had a turnover of more than N15 million and the business is still growing.

No business venture is immune to challenges. What challenges youthville@dailytrust.com have you faced and how are you managing that?

Initially, the major challenge I faced was getting someone to trust me with their kitchen and money. These kitchens are expensive and people always want to see your past jobs before they commission you to do theirs’. Sometimes you have to forfeit what you will gain from a job in order for you to get it done.

How do you source for your materials?

Furniture-making materials are mostly imported and are available for sale in most building materials markets. I import some of the accessories I use if the job is big; things like cabinet hinges, handles, drawer runners. Even the wood we use comes in a wide range of quality, texture, finishing and cost. The clients’ taste and budget determines the materials we use for their job.

How do you attract customers?

Mostly social media! It’s unbelievable how effective social media is for marketing. I’ve gotten a few clients through referrals from other clients but almost 70% of my commissions came from people that saw my works online. We have Twitter, Instagram, Snapchat, LinkedIn and Whatsapp accounts.

Advice to other youths who want to be self-employed but don’t know how to start

Look for a way you can turn your hobby into a money-making venture. Make sure of whatever you go into. There is never a perfect time to start a business so be ready to take a leap of faith. If you have a job that pays, don’t quit until you absolutely have to; be honest and build a positive reputation as a business owner, because your reputation is what will clinch your business deals. Be patient.