Aiteo Group splashes N2.5bn on Nigerian football

N@shagcy

igeria’s foremost energy solutions company, Aiteo Group, yesterday signed a five-year partnership agreement with the Nigeria Football Federation (NFF), which has conferred on the company the title of Official Optimum Partner of the NFF.

The financial obligation to Aiteo Group is valued at N2.5 billion in support to NFF and activation of the partnership agreement, and the marketing agency is Mediterranean.

The partnership, which is the first in-country sports sponsorship for the energy giant, will start on May 1, 2017, and has an initial option of one-year extension.

“Aiteo Group’s overarching social responsibility objectives are to encourage a positive impact, through our activities on the society-at-large and has successfully done so for several years. Football brings joy to the lives of Nigerians and each moment celebrated by families in their living rooms over a goal scored or friends catching up on highlights of a well -taken free -kick by their local heroes, leaves an indelible mark with memories for a life time,” Aiteo’s Senior Manager, Corporate Communications, Ndiana-Abasi Matthew, said.

“This is a long-awaited injection of funds the NFF has earnestly yearned for. We are convinced that we are turning a new chapter in Nigerian Football with this agreement in place. As Aiteo Group is breaking grounds in all spheres, we share a vision of excellence to promoting the delight of football-loving Nigerians,” said NFF’s Director of Media and Communications, Ademola Olajire.

At yesterday’s signing ceremony, NFF President Amaju Pinnick said, “This is a heartwarming landmark in the history of football sponsorship in Nigeria. I am very happy that a critical area of our expenditure is being taken care of by this agreement.”