Glo campaign wins award at creative festival
Udeme Ufot-led Advertising Agency, SO&U, has been recognised for its ingenuity and creativity. The agency was declared winner of an Emerald award in the Main - Continental - Awards category, for its GLO Telecommunications ‘Grandpa Goes to London’ campaign, at the recently concluded African Cristal Creative Festival.
The campaign was one amid a cluster of campaign materials produced by SO&U for GLO, in demonstration of the Agency’s professional competencies at telling brands’ stories. The winning entry was excellent in the machinations of brand communication, especially for its compelling treatment that exhibited the brand’s offering in such a way that resonates with the target market’s expectations.
The festival which was held in May 2017, in Marrakech, Morocco, rewards the best advertising campaigns created and broadcasted on any media platform across African continent.
In celebrating the win for the agency, Anthony Ekun, Creative Director, SO&U Nigeria expounded on the positive impact of the recently concluded festival on the creative landscape in Africa. According to him, the explosion of media platforms, channels, varieties of content and the growing impact of digital technology is redefining the outlook of Africa’s creative industries… “Africa today is witnessing a transition from the cultural values of communal focus to an individualistic lifestyle.