Daily Trust

Innovation solutions for StartUps

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Fear is one of the most terrifying syndromes for humanity. It crops up in almost every sphere of life, but especially in business when financial resources are involved. The reason is, resources are light and the works of light always invade darkness. The truth is, every business is light and it is meant to provide freedom from the darkness of poverty, lack and insecurity.

If your business is designed to tackle one of the above three mentioned menaces plaguing the society, you need not fear because your endeavour is designed to succeed.

Only persist and wait for it because it is in line with the foundation­al concepts that run the earth. The earth contains resources and resource management is the reasons for business startups, growth and expansion. If your endeavour does not manage treasures for the benefit of your fellow man it is not a firm yet, it is something else.

The fear of failure can be reduced and finally eliminated by keeping to the above principle. Service is something beyond profit generation and this is what eliminates fear because it makes its owner happy. He/she fills satisfied being committed to a bigger course, which is, advancing humanity through an endeavour.

Making money is too small a reason to run a company. It is the reason why start-ups entertain fear of failure in the first place; especially when the profits are not forth coming at the earliest stages.

Although every business man need profits, if you are serving humanity while waiting for the profits to roll in, then you have not failed and can’t fail because the society itself through which resources are contained will sustain you, however, you must be persistent.

By JohnDavid M. JohnDavid CEO/ Businopren­eur of PUIC Ltd and can be reached on +2348060039­962 or pisongihit­es@gmail.com.

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