Chivita 100% breakfast campaign impresses consumers
Consumers across Nigeria have commended the ongoing #breakfastwithChivita100% campaign being deployed on television, radio, digital media and out-of-home platforms.
The campaign, which seeks to raise consumer consciousness on the many benefits of having a complete healthy breakfast with Chivita 100% is generating positive reviews and resonating with the aspirations of healthconscious consumers.
For some brand experts, the #breakfastwithChivita100% campaign is an innovative strategy to not only promote the culture of a complete healthy breakfast in Nigeria, but to also own the breakfast narrative by highlighting the unique value of its flagship brand, Chivita 100%, in the breakfast mix.
The use of internationally renowned soccer stars like Wayne Rooney, Marcus Rashford, Eric Bailly and Juan Mata in the television advertisement to project the brand’s breakfast narrative is connecting with the consumer base and its effectiveness is largely seen in the growing number of consumers who have made Chivita 100% their preferred breakfast beverage at homes, offices and restaurants.
According to Martins Nnadi, an IT professional, “The #breakfastwithChivita100% publicity campaign has been massive and is gradually shaping consumer opinion of a complete healthy breakfast.
Mrs. Beatrice Okon, a business woman and mother of two stated that: “My children find the taste of Chivita 100% Real Orange variant irresistible and it is delightful, as well as convenient to me as a mother to make it an integral part of their breakfast.