Heirs holdings appoints marketing, corporate communications director
Heirs Holdings has appointed Pelumi Fadairo as Director of Marketing and Corporate Communications. Fadairo will be responsible for driving the group’s strategic marketing objectives and coordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality and real estate, and healthcare sectors.
Prior to joining Heirs Holdings, Fadairo was the CMO of BizzCloud, a Netherlandsbased software company, where she designed and executed strategy and go-to-market plans. Fadairo previously held senior positions at Dell, where she developed and executed marketing strategies across Europe and emerging markets.
Commenting on the appointment, the Group CEO, Heirs Holdings, Emmanuel Nnorom stated, “Heirs Holdings is at an important growth stage, as we expand and deepen our investments within the 20 African countries where we operate. Pelumi’s experience in building strategies, managing complex stakeholder teams and executing marketing campaigns make her well qualified to take on this new role.”
Commenting on Fadairo’s role, the Chairman of Heirs Holdings, Tony O. Elumelu, said, “Filling this critical role is a sign of our ongoing commitment to institutionalisation and our desire to ensure our unique African message is heard by audiences, globally and across our continent.”