Innovation solution: The fear of exploring a single endeavour

Every paid job is single purpose and it is monotonous. Although sometimes there is room to manoeuvre different roles, each emerging role is still repetitive. When an employee wants to become a business owner, his/her first thought is the pleasure of doing multiple things within the endeavour as well as the freedom of starting work at flexible times.

However, the entrepreneur normally forgets a single business will still be repetitive at the beginning and that the luxury of pleasurable multiple roles within the company is in the future when the firm has stabilised and its brand has gained some considerable market shares.

The sudden discovery by the start-up that the intended freedom in engaging in a variety of roles within his/her business is tampered with by initial, monotonous and repetitive activities that sometimes, or most of the time, affect the passionate energy of the new entrepreneur. This is an important fear to tackle as it could affect the emotional stability of the new comer.

The solution to the above fear is for the incoming entrepreneur to check his/her passion level for the new endeavour. There is what I call ‘Emotional Modulations’ (EMs) that all start-ups face as they go through different phases of their start-up. The variation moods, the low and high times, the emotional outburst which could mean the tendency to give up due to start-up constraints and the pleasures of wanting to jump off the roof when an achievement has been made within the new endeavour are the mood swings I have called Emotional Modulations.

For every entrepreneur who will overcome his/her EMs will need to do continual Passion Level CheckUps (PaLeCUs). Passion Level Check-Ups is the time a new business owner must set aside to reflect on the initial key joy that influenced his/her start-up; the very foundational reason why the endeavour was born. Reflecting on this daily or weekly increases his/her passion adrenaline/the passionate drive that may have been wounded in the course of the daily or weekly stresses which usually punctuates all businesses (start-ups, growing or expanding).

It is the injection of the new passion status and the increasing of the same through reflection (the PaLeCUs) in quiet times at the end of every day’s work or weekly activities that is the solution to the fear of the initial loneliness associated with exploring a single endeavour.

By JohnDavid M. JohnDavid is CEO/Businopreneur of PUIC Ltd and can be reached on 08060039962or pisongihites@gmail.com.