Out­door ad­ver­tis­ers urged to obey en­vi­ron­ment rules

Daily Trust - - BUSINESS - From God­win Anyebe and Em­manuel John

The Ex­ec­u­tive Gov­er­nor of Delta State, Dr. Ifeanyi Okowa, has chal­lenged mem­bers of the Out­door Ad­ver­tis­ing As­so­ci­a­tion of Nige­ria (OAAN)) on the need for close mon­i­tor­ing and su­per­vi­sion to re­strict ad­ver­tis­ing for such prod­ucts as al­co­hol and tobacco within a set of ra­dius of schools, parks and res­i­den­tial ar­eas, as well as avoid in­dis­crim­i­nate place­ment of bill­boards to de­face the en­vi­ron­ment, and that mem­bers should take ex­tra care of the beauty and aes­thet­ics of en­vi­ron­ment.

The gov­er­nor who was rep­re­sented by the Com­mis­sioner for Com­merce and In­dus­try, Bar­ris­ter Mary Iyasere, made this state­ment last week­end dur­ing the 32nd an­nual gen­eral meet­ing of the as­so­ci­a­tion in As­aba, Delta State cap­i­tal. The theme of the meet­ing was ‘Man­ag­ing Our Busi­ness Prof­itably in a Re­ces­sion’.

Gov­er­nor Okowa also im­plored the out­door ad­ver­tis­ing prac­ti­tion­ers to come up with sug­ges­tions for so­lu­tions to the nu­mer­ous dif­fi­cul­ties that faced out­door ad­ver­tis­ing in Nige­ria.

In his wel­come ad­dress at the oc­ca­sion, Pres­i­dent of OAAN, Mr. Tunde Ade­doyin, while re­veal­ing that the as­so­ci­a­tion had been fac­ing some chal­lenges in re­cent times, reeled out his scorecard of his first two years in of­fice.

The new ex­ec­u­tive mem­bers are Tunde Ade­doyin as pres­i­dent, Mr. Em­manuel Ajufo as vice pres­i­dent, Mr. Femi Ogala as sec­re­tary, Mr. Tunde Oyekan as as­sis­tant sec­re­tary, Mr. Obi Nnaobi as pub­lic­ity sec­re­tary and Mrs. Dupe Adewuyi emerged the new treasurer. Mem­bers of the Out­door Ad­ver­tis­ing As­so­ci­a­tion of Nige­ria (OAAN) have re­jected La­gos Ad­ver­tise­ment and Sig­nage Agency’s (LASA) re­quest for a free bill­board ex­po­sure in sup­port of the La­gos at 50 an­niver­sary cel­e­bra­tions.

LASA had ap­proached the bill­board own­ers with a pro­posal to ded­i­cate some of their plat­forms around La­gos in sup­port of the golden ju­bilee cam­paign, but it met a brick wall from mem­bers who protested that the agency had shown un­will­ing­ness to pay out­stand­ing debt owed OAAN, run­ning into about N1.3bn.

The li­a­bil­ity ac­crued fol­low­ing OAAN’s in­volve­ment in the 2015 All Pro­gres­sives Congress (APC) cam­paign for the La­gos State and the pres­i­den­tial elec­tions. The out­door mem­bers de­cided to do­nate their plat­forms to the APC cam­paign when LASA, through its for­mer CEO, Ge­orge Noah, bro­kered a gen­tle­man deal with the as­so­ci­a­tion with an as­sur­ance that the debt ac­crued would be paid once the elec­tions were over.

From Left : Pres­i­dent, As­so­ci­a­tion of Ad­ver­tis­ing Agen­cies of Nige­ria [AAAN] Mr Kay­ode Oluwa­sona ; Out­go­ing Pres­i­dent,Ex­pe­ri­en­tial Mar­keters as­so­ci­a­tion of Nige­ria[EXMAN ,Dr Ro­timi Olaniyan ] ;In­com­ing Pres­i­dent of EXMAN ,Mr Kehinde Salami and CEO Cor­po­rate Shep­ards/Chair­man Panel of Judges , Mr Idy Enang,. dur­ing the 2017 EXMAN Award in La­gos.

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