FG, firm part­ner on com­mer­cial­i­sa­tion of made in Nige­ria prod­ucts

Daily Trust - - BUSINESS - By Zakariyya Adaramola

The Fed­eral govern­ment and the Nige­rian Brands Car­ni­val have en­tered into part­ner­ship to boost pa­tron­age of made in Nige­ria prod­ucts in order to grow the econ­omy.

Nige­rian Brand Car­ni­val, trade­mark plat­form Brands Car­ni­val Project Devel­op­ment Nige­ria Lim­ited, and the Min­is­ter of In­dus­try, Trade and In­vest­ment who both met on the part­ner­ship deal in Abuja also said the part­ner­ship would pro­mote en­trepreneur­ship drive among Nige­ri­ans.

A del­e­ga­tion led by the Project Co­or­di­na­tor of the Nige­rian Brands Car­ni­val, Mr. Adeg­boyega Ojuo­lape, which vis­ited the min­is­ter of State for In­dus­try, Trade and In­vest­ment, Ha­jia Aisha Abubakar in Abuja, noted that the col­lab­o­ra­tion was to en­hance com­mer­cial­i­sa­tion of made in Nige­rian prod­ucts that are cur­rently a of ly­ing on the shelves.

Ojuo­lape said they were look­ing for how they could ex­plore op­por­tu­ni­ties for Nige­rian man­u­fac­tur­ers to the pro­mot­ers of this project to reach out to govern­ment, opinion lead­ers, the pri­vate sec­tor lead­ers and bud­ding en­trepreneurs on the need to cre­ate an av­enue for the pro­jec­tion and pro­tec­tion of made in Nige­ria.

Ac­cord­ing to him, “It is in this re­al­ity that we are cre­at­ing a sus­tain­able plat­form that would serve as a proac­tive re­sponse to the need for Nige­ri­ans to cel­e­brate, pro­mote and pa­tri­ot­i­cally sup­port MADE IN NIGE­RIA.”

He said The Nige­rian brand car­ni­val is the un­com­mon in­te­grated cam­paign and re­ward plat­form that gives cor­po­ra­tions and en­trepreneurs the op­por­tu­nity to tell their sto­ries, share their ex­pe­ri­ence and col­lab­o­rate to sup­port Nige­rian prod­ucts and ser­vices, whilst re­count­ing con­cerns with pub­lic pol­icy crafters and govern­ment on the need to con­tinue to pri­or­i­tize sup­port for made in Nige­ria.

He said it was tar­get­ing or gath­er­ing of 774 brands from across the 774 lo­cal govern­ment ar­eas in Nige­ria at a 7-day event con­sist­ing of a daily ex­hi­bi­tion, 1st made in Nige­ria con­fer­ence mu­si­cal per­for­mances award pre­sen­ta­tions, com­edy show, a net­work­ing din­ner and the launch­ing of face of made in Nige­ria com­pe­ti­tion.

“We are here to see how we can lever­age on what you are do­ing to de­velop the econ­omy and also how our mem­bers who are into SMEs can key into what has on ground, ben­e­fit from it and help in de­vel­op­ing the econ­omy gen­er­ally.”

Re­spond­ing, Ha­jia Aisha Abubakar ex­pressed her min­istry wil­i­ness to part­ner with or­ga­ni­za­tions in pro­mot­ing pa­tron­age for made in Nige­rian prod­ucts.

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