33 Japanese brands to showcase at Lagos Trade Fair

As Nigeria sees signs of recovery from economic recession, many Japanese companies are keen to enter and expand their businesses in the biggest market of the African continent.

Japan External Trade Organization (JETRO), a Japanese government-related body which promotes trade and investment between Japan and other nations, is organizing the Japan pavilion at the Lagos International Trade Fair 2017, which is starting on Friday, November 3.

This is the fourth year of participation since 2014. Within the pavilion, which is one of the biggest at the fair, Japanese firms and their local distributors with 33 Japanese brands are showcasing their products and technologies to Nigerian business persons and citizens through the 10 days event.

“We are very excited to be back in this year’s trade fair”, said Mr. Katsuhiro Murooka,Managing Director of Honda Manufacturing (Nigeria), which has its long history of manufacturing motorcycles in Nigeria since 1979.

Among other exhibitors are; Canon Central and North Africa, Brother International, CFAO Yamaha Motor Nigeria, Suzuki Motor, Koncept Autocentre (partner of Isuzu Motors), Massilia Motors (partner of Mitsubishi Motors), SIMS Nigeria (partner of Panasonic Marketing & Services Nigeria), R.T. Briscoe Nigeria (distributor of Toyota’s trucks, forklifts, etc.), and so on.